Birthday Blanket for Women

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

4.0%

Market size, estimated

$55Ka year

Peak month

February1.7× the quietest month

Top search term

birthday blanket23K searches a year

Listings sell for $19.01 on average, from $11.17 to $34.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.01 that is $0 to $2K a year per listing.

Average price

$19.01inside the $15 to $100 sweet spot

Price range

$11.17–$34.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #2,714 within Throws. It carries 1,331 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

16.4%

Average rank

#2,714in Throws

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,331per listing

Listings tracked

30

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months