Birthday Bitch

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

5.0%

Market size, estimated

$56Ka year

Peak month

August1.8× the quietest month

Top search term

birthday bitch59K searches a year

Listings sell for $9.30 on average, from $4.89 to $24.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.30 that is $930 to $2K a year per listing.

Average price

$9.30under the $15 to $100 sweet spot

Price range

$4.89–$24.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$930–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #12,999 within Party Packs. It carries 376 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

8%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#12,999in Party Packs

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

376per listing

Listings tracked

24

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months