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Birthday Balloons for Women

Fail

Shoppers spend an estimated $67K a year here, so Birthday Balloons for Women is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$67K/yr218K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
23%top-5 click share · 78 brands · 97 sellers

Flapen Score

Birthday Balloons for Women against its category

The dotted line is the Home & Kitchen average. Past it, Birthday Balloons for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Balloons for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Birthday Balloons for Women 218K times last year and spent an estimated $67K. The top 5 brands take 24% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.1%
Market size, estimated
$67Ka year
Peak month
September1.5× the quietest month
Top search term
globos de cumpleaos para mujer46K searches a year

02 · Price

A sale here is worth $10.01.

Listings sell for $10.01 on average, from $3.85 to $39.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $10.01 that is $0 to $1K a year per listing.

Average price
$10.01under the $15 to $100 sweet spot
Price range
$3.85–$39.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #749 within Balloons. It carries 2,687 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#749in Balloons
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,687per listing
Listings tracked
104

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Birthday Balloons for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

78 falling

Sellers

97

Top-5 brand share

24%

Top 20: 58%

Top-5 click share

23%

Top 20: 48%

Open market

73%

  • Brand 16%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Birthday Balloons for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Birthday Balloons for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • globos de cumpleaos para mujer46K/yr
  • balloon bouquets delivered inflated16K/yr
  • inflated balloons for delivery birthday19K/yr
  • birthday balloons delivered inflated13K/yr
  • happy birthday balloons for women10K/yr
  • set de globos para cumpleaos10K/yr
  • birthday ballons decoration4K/yr
  • globos para cumpleaos de mujer9K/yr
  • girl birthday balloons9K/yr
  • globos de cumpleaos para nias11K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Balloons for Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
19%of negative reviews mention “Inflation/Deflation”
2.8%of orders come back
“Deflated”
A buyer, on “Inflation/Deflation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Birthday Balloons for Women questions

Answered from the same tracked data.