birthday balloons for women
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Price range
Good$3.85–$39.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,686.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 218K searches
According to Flapen's Amazon United States niche tracking, birthday balloons for women is a $67K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 24% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
birthday balloons for women market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $40K–$50K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #749
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.7%
- Avg brand age
- 28 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
78 falling
Sellers
97
Top-5 brand share
24%
Top 20: 58%
Top-5 click share
23%
Top 20: 48%
Open market
73%
- UY6%
- Togvu6%
- Blocesa5%
- Lutoys4%
- OSAMUHA3%
- Bezente3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top birthday balloons for women search terms
- globos de cumpleaos para mujer46K/yr
- balloon bouquets delivered inflated16K/yr
- inflated balloons for delivery birthday19K/yr
- birthday balloons delivered inflated13K/yr
- happy birthday balloons for women10K/yr
- set de globos para cumpleaos10K/yr
- birthday ballons decoration4K/yr
- globos para cumpleaos de mujer9K/yr
- girl birthday balloons9K/yr
- globos de cumpleaos para nias11K/yr
Top birthday balloons for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6PCS Big Happy Birthday Balloon Foil Inflated Mylar Balloons Rose Gold Birthday Party Decoration Kit for Party Decoration Supplies
UY$11.244.1★82 rev
Blocesa Rose Gold Balloon Garland Kit Nude Pastel Pink Metallic Gold Matte White Balloons Gold and Rose Gold Confetti Balloons for Girl Birthday Coquette Party Wedding Bridal Shower Decorations
Blocesa$13.404.5★1,515 rev
Lutoys Rose Gold Happy Birthday Party Decorations Happy Birthday Banner Rose Gold Foil Heart Star Confetti Balloons Curtain Backdrop Hanging Swirls Party Decor for Girls Women Princess
Lutoys$10.674.6★1,380 rev
2pcs Happy Birthday Balloon Big 41 Foil Inflated Mylar Balloons for Birthday Party Supplies Baby Shower Decorations
BIEUFBJI$6.883.5★164 rev
Pink Happy Birthday Balloons 31Huge Pink Bow Aluminum Foil Balloons for Girl Woman Birthday Princess Coquette Party Decorations Supplies
BSRESIN$7.924.3★516 rev
Newest
by launch date
Antwhale Purple Number Balloon Set Pink Purple Butterfly Balloons And Circular Balloons Butterfly Themed Parties Baby Showers GirlsBirthdays Parties Anniversaries Wedding Supplies Dcoration
Antwhale$5.0199 rev
Pink Happy Birthday Balloons 31Huge Pink Bow Aluminum Foil Balloons for Girl Woman Birthday Princess Coquette Party Decorations Supplies
BSRESIN$7.92516 rev
68Pcs Pink and Purple Balloons 12 Inch Metallic Purple Pink Latex Balloon Confetti ballons with Ribbons Party Balloons for Wedding Girls Birthday Baby Shower Decorations.
KUULBELA$8.072,765 rev
Pink and Sage Green Birthday Decorations with Light Pink Sage Green Sand White Metallic Gold Foil Balloons Fringe Curtain Banner for Happy Birthday Decorations for Women
Leraqertra$8.25165 rev
Navy Blue and Black Birthday Decorations for Men Blue Black White Balloons Happy Birthdays Balloon Banner Silver Confetti Balloons for Men Boy Girls Women Adults Birthday Party Decorations
BTZO$10.93628 rev
Trending
90-day click momentumAntwhale Purple Number Balloon Set Pink Purple Butterfly Balloons And Circular Balloons Butterfly Themed Parties Baby Showers GirlsBirthdays Parties Anniversaries Wedding Supplies Dcoration
Antwhale$5.014.7★
Pink and Sage Green Birthday Decorations with Light Pink Sage Green Sand White Metallic Gold Foil Balloons Fringe Curtain Banner for Happy Birthday Decorations for Women
Leraqertra$8.254.6★
Navy Blue and Black Birthday Decorations for Men Blue Black White Balloons Happy Birthdays Balloon Banner Silver Confetti Balloons for Men Boy Girls Women Adults Birthday Party Decorations
BTZO$10.934.4★
Light Pink and White Balloons 60pcs 12inch Pearl Light Baby Pink Confetti White Balloons for Wedding Bridal Shower Baby Shower Pink Birthday Decorations
Vicduotex$6.694.7★
Navy Blue Gold Balloon 60 Packs 12 Inch Metallic Blue and Macaron Blue Balloons with Metallic Gold Confetti Balloons for Birthday Wedding Bridal Shower Baby Shower Graduate Fathers Day
Togvu$10.224.7★
What buyers say about birthday balloons for women
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Top Quality Card”
“Good value for the money”
“As described”
“Held up really well”
“Fun card”
“Easy to inflate”
“Easy to use”
“Easy to assemble”
“Great card”
What buyers complain about
“Deflated”
“Doesnt work low quality”
“Color didnt match”
“was shorter than expected make sure to check length”
“break easy”
“Sort of expensive”
“not as advertised”
“Gasoline Smell”
“it didnt work well”
“Adhesive is no good”
Top return reasons
Common questions
- Is birthday balloons for women profitable to sell on Amazon United States?
- The niche generates $67K/yr across 104 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the birthday balloons for women niche?
- 78 brands and 97 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 24% of demand.
- What do buyers complain about in birthday balloons for women?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Color. The return rate is 2.8%.
- When does demand for birthday balloons for women peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the birthday balloons for women niche?
- Listings span $3.85–$39.99; the average listing price is $10.01 (sweet spot $15–$100). The average incumbent carries 2,687 reviews — the moat a new listing must climb.