birthday 11 year old girl
Skip itSoft demand (-40.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$3.29–$28.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,550.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 57K searches
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, birthday 11 year old girl is a $22K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
birthday 11 year old girl market data
- Units sold / yr
- 5K–6K
- avg 1,250–1,500/product
- Revenue / yr
- $83K–$99K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,069
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
15%
- WHAT DO YOU MEME?23%
- Quokka17%
- Big Life Journal14%
- Brooke Romney Writes14%
- The World Game9%
- DO YOU REALLY KNOW YOUR FAMILY?8%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.5×
Top birthday 11 year old girl search terms
- how well do you know me game6K/yr
- do you know me game7K/yr
- how well do you know me3K/yr
- know me if you can game6K/yr
- know me if you can7K/yr
- know me if you can card game29K/yr
Top birthday 11 year old girl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Do You Know Me? Expansion Pack - Designed to be Added to Do You Know Me? Core Game
WHAT DO YOU MEME?$10.084.4★288 rev
Big Life Journal - Know Me If You Can Connection Game Fun Family Game for Kids Teens & Adults 160 Cards to Spark Conversation Gratitude Build Emotional Intelligence & Create Lasting Memories
Big Life Journal$28.214.7★148 rev
Brooke Romney Writes Do You Even Know Me? Fun Family Game Card Games for Families & Friends
Brooke Romney Writes$25.424.7★111 rev
Family Board Games for Kids and Adults - Trivia Card Games for Kids 8-12 and Adults - Who Knows Me Better for Family Game Night - 500+ Facts Questions from Ages 6-8 Fun Travel Car Activities for 5+
Quokka$13.614.6★2,308 rev
Do You Really Know Your Family? A Fun Family Game Filled with Conversation Starters and Challenges - Great for Kids Teens and Adults
DO YOU REALLY KNOW YOUR FAMILY?$16.554.6★16,738 rev
Newest
by launch date
Mini 50 Questions Dinner Party Game : How Well Do You Know Me? Role-Playing Card Game Designed for Adults and Families Standard Edition Family Friendly Conversation Starter Card Game 2
Generic$3.290 rev
Do You Even Know Me? Family Games Bonus Pack Card Game for Kids Ages 9+
Brooke Romney Writes$10.308 rev
Big Life Journal - Know Me If You Can Connection Game Fun Family Game for Kids Teens & Adults 160 Cards to Spark Conversation Gratitude Build Emotional Intelligence & Create Lasting Memories
Big Life Journal$28.21148 rev
Skillmatics Card Game Who Knows You Best? Hilarious Family Party Game for Kids Boys Girls Teens & Adults Fun for Game Nights & Parties Gift for Ages 8 9 10 and Up 2025 Edition
Skillmatics$16.481,656 rev
Brooke Romney Writes Do You Even Know Me? Fun Family Game Card Games for Families & Friends
Brooke Romney Writes$25.42111 rev
Trending
90-day click momentumMini 50 Questions Dinner Party Game : How Well Do You Know Me? Role-Playing Card Game Designed for Adults and Families Standard Edition Family Friendly Conversation Starter Card Game 2
Generic$3.290.0★
Brooke Romney Writes Do You Even Know Me? Fun Family Game Card Games for Families & Friends
Brooke Romney Writes$25.424.7★
Do You Even Know Me? Family Games Bonus Pack Card Game for Kids Ages 9+
Brooke Romney Writes$10.304.6★
Answer This - Couples Game - Do You Really Know Your Partner? - 150 Conversation Cards for Date Night or Valentines Anniversary or Engagement Gift for Adults
The World Game$22.984.6★
Quokka Card Games for Adults Who Knows Me Better NSFW Edition Party Game with 500+ Questions for Friends Couples & Party Game Nights Ages 18+
Quokka$9.814.3★
What buyers say about birthday 11 year old girl
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all”
“Lots of fun stories were shared after people's answers, lots of laughter and bonding”
“Easy to use”
“Great value for the money”
“Bought as a gift”
“they are durable”
“Would definitely recommend for families that wanna spend some quality time together”
“it can really help start good conversations as well”
“As advertised”
“easy instructions”
What buyers complain about
“boring”
“Not new”
“not for the price”
“Need more quality questions”
“the markers dont work like new”
“Not recommended for smaller kids”
“Lot of repetitive questions though”
“its a very small one”
“I hate reading instructions”
Top return reasons
Common questions
- Is birthday 11 year old girl profitable to sell on Amazon United States?
- The niche generates $22K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.1%. Flapen's verdict: Skip it (32/100).
- How competitive is the birthday 11 year old girl niche?
- 11 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in birthday 11 year old girl?
- Top complaints mined from reviews: Fun/Entertainment Experience, Product Condition, Value For Money. The return rate is 2.6%.
- When does demand for birthday 11 year old girl peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the birthday 11 year old girl niche?
- Listings span $3.29–$28.21; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 2,551 reviews — the moat a new listing must climb.