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Bird Pun Coasters

Fail

Shoppers spend an estimated $9K a year here, so Bird Pun Coasters is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$9K/yr13K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
66%top-5 click share · 19 brands · 22 sellers

Flapen Score

Bird Pun Coasters against its category

The dotted line is the Home & Kitchen average. Past it, Bird Pun Coasters is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Pun Coasters market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Pun Coasters 13K times last year and spent an estimated $9K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
4.6%
Market size, estimated
$9Ka year
Peak month
December3.0× the quietest month
Top search term
bird coasters10K searches a year

02 · Price

A sale here is worth $15.59.

Listings sell for $15.59 on average, from $7.91 to $23.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $15.59 that is $0 to $2K a year per listing.

Average price
$15.59inside the $15 to $100 sweet spot
Price range
$7.91–$23.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #2,064 within Bar Tools & Drinkware. It carries 107 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
18.9%
Average rank
#2,064in Bar Tools & Drinkware
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
107per listing
Listings tracked
21

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Bird Pun Coasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

29%

  • Brand 121%
  • Brand 221%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Bird Pun Coasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Bird Pun Coasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird coasters10K/yr
  • funny bird coasters892/yr
  • bird pun coasters586/yr
  • bird coasters funny794/yr
  • bird pun coasters naughty53/yr
  • funny bird coasters peckers hooters18/yr

Reviews and returns

What reviews say buyers love and hate about Bird Pun Coasters

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Value For Money”
1.6%of orders come back
“These Coasters Make My Drinks Feel Way More Expensive Than They Are”
A buyer, on “Value For Money”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bird Pun Coasters questions

Answered from the same tracked data.