bird clock
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$38.95avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$7.25–$129.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,362.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$162K$162K/yr · 128K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bird clock is a $162K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
bird clock market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $117K–$156K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #761
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 83%
- Out of stock
- 2.8%
- Avg brand age
- 40 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
29
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
2%
- Mark Feldstein & Associates78%
- Belinlen13%
- CLXEAST2%
- Aurowit2%
- Clockswise2%
- UxicRuya1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top bird clock search terms
- bird clock72K/yr
- bird clock that sings on hour32K/yr
- singing bird clock16K/yr
- bird wall clock9K/yr
Top bird clock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mark Feldstein The Original Singing Bird Clock 25th Anniversary Edition 8 Inch Green
Mark Feldstein & Associates$34.524.4★1,097 rev
Mark Feldstein The Original Singing Bird Clock 8 Inch Green
Mark Feldstein & Associates$34.274.4★1,510 rev
Belinlen Singing Bird Wall Clock 12 Inch of The Bird Names and Songs
Belinlen$20.113.8★1,200 rev
Mark Feldstein The Original Singing Bird Clock 25th Anniversary Edition 13 Inch Green
Mark Feldstein & Associates$44.384.4★1,097 rev
Mark Feldstein Limited Edition 20th Anniversary Singing Bird Wall/Desk Clock 8 Inch
Mark Feldstein & Associates$34.234.4★2,028 rev
Newest
by launch date
EZXZZ Retro Vintage Bird 8 Inch Small Wooden Wall Clock - Silent Non-Ticking Battery Operated Decorative Clock for Kitchen Home Bedroom and Office
EZXZZ$7.2530 rev
Aurowit Singing Bird Wall Clock 13.3 Inch Silent Non-Ticking Movement
Aurowit$33.3637 rev
Clockswise 12 Round Decorative Singing Bird Wall Clock Battery-Operated with Wild Nature Sounds Hourly Chime (Green)
Clockswise$22.6630 rev
The Bradford Exchange Songbird Melodies Sculptural Wall Clock Featuring 12 Hand-Painted Bird Species that Mark The Hours On A Wooden-Framed Face with A Barn Board Look
The Bradford Exchange$129.117 rev
CLXEAST 13.3 Inch Bird Clock That Sings on Hour Singing Bird Clock with Nature Sounds from 6 am-9 pm and Silent Night Mode Forest Green Finish Gifts for Bird Lovers House Warming Gifts New Home
CLXEAST$33.8361 rev
Trending
90-day click momentumEZXZZ Retro Vintage Bird 8 Inch Small Wooden Wall Clock - Silent Non-Ticking Battery Operated Decorative Clock for Kitchen Home Bedroom and Office
EZXZZ$7.254.1★
Mark Feldstein Audubon Singing Bird Wall Clock 13 Inch Premium Cherry
Mark Feldstein & Associates$58.334.4★
Mark Feldstein The Original Singing Bird Wall Clock 13 Inch Green
Mark Feldstein & Associates$44.484.5★
Mark Feldstein Limited Edition 20th Anniversary Singing Bird Wall/Desk Clock 8 Inch
Mark Feldstein & Associates$34.234.4★
Mark Feldstein The Original Singing Bird Clock 25th Anniversary Edition 8 Inch Green
Mark Feldstein & Associates$34.524.4★
What buyers say about bird clock
What buyers praise and complain about, mined from review topics.What buyers love
“A fun and reliable clock”
“Very Clear sound”
“Great gift for yourself and others”
“Good product as advertised”
“Nice size”
“Exactly as advertised”
“My family and I are enjoying it”
“The quiet clock”
“Beautiful design”
“Works great”
What buyers complain about
“Broke in 2 years”
“But the bird sounds are very LOUD”
“Much bigger than the first one”
“Clock does not work”
“Extremely cheap”
“I have followed the instructions word for word several times and had a friend do the same to no avail”
“WASTE OF MONEY”
“The clock has never worked properly”
“Not reliable”
“Not that easy”
Top return reasons
Common questions
- Is bird clock profitable to sell on Amazon United States?
- The niche generates $162K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the bird clock niche?
- 8 brands and 29 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in bird clock?
- Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 4.7%.
- When does demand for bird clock peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bird clock niche?
- Listings span $7.25–$129.11; the average listing price is $38.95 (sweet spot $15–$100). The average incumbent carries 1,362 reviews — the moat a new listing must climb.