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Big Blanket Co

Fail

Buyers convert on only 0.6% of searches, so Big Blanket Co is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$99K/yr149K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
57%top-5 click share · 8 brands · 12 sellers

Flapen Score

Big Blanket Co against its category

The dotted line is the Home & Kitchen average. Past it, Big Blanket Co is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Blanket Co market on Amazon at a glance

Shoppers on Amazon United States searched for Big Blanket Co 149K times last year and spent an estimated $99K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
0.6%
Market size, estimated
$99Ka year
Peak month
November6.2× the quietest month
Top search term
big blanket co95K searches a year

02 · Price

A sale here is worth $105.84.

Listings sell for $105.84 on average, from $22.51 to $178.63. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $105.84 that is $0 to $11K a year per listing.

Average price
$105.84above the $15 to $100 sweet spot
Price range
$22.51–$178.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,222 within Bed Blankets. It carries 13,873 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#1,222in Bed Blankets
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
13,873per listing
Listings tracked
23

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Big Blanket Co products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

3%

  • Brand 163%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Big Blanket Co search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Big Blanket Co search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big blanket co95K/yr
  • big blanket company14K/yr
  • oversized king fleece blanket7K/yr
  • massive blanket7K/yr
  • family size blanket10K/yr
  • extra large blankets4K/yr
  • jumbo blanket4K/yr
  • big ass blanket4K/yr
  • the big blanket co6K/yr

Reviews and returns

What reviews say buyers love and hate about Big Blanket Co

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Warmth”
17%of negative reviews mention “Size-Overall”
2.5%of orders come back
“We bought to fit over our large bed and it does not”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Big Blanket Co questions

Answered from the same tracked data.