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Biddeford Electric Blanket Queen

Fail

Demand is soft, at -63.2% this quarter, so Biddeford Electric Blanket Queen is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$47K/yr25K searches / yr
90-day growth
-63.2%search demand this quarter
Competition
55%top-5 click share · 4 brands · 31 sellers

Flapen Score

Biddeford Electric Blanket Queen against its category

The dotted line is the Home & Kitchen average. Past it, Biddeford Electric Blanket Queen is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biddeford Electric Blanket Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Biddeford Electric Blanket Queen 25K times last year and spent an estimated $47K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -63.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-63.2%
Conversion, latest week
1.8%
Market size, estimated
$47Ka year
Top search term
biddeford electric blanket king5K searches a year

02 · Price

A sale here is worth $107.13.

Listings sell for $107.13 on average, from $9.86 to $169.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $107.13 that is $0 to $11K a year per listing.

Average price
$107.13above the $15 to $100 sweet spot
Price range
$9.86–$169.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #1,259 within Bed Blankets. It carries 1,055 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
18%
Out of stock, average day
39.3%
Average rank
#1,259in Bed Blankets
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,055per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Biddeford Electric Blanket Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Biddeford Electric Blanket Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.2× · 9 of 12 months tracked

Search terms

Top Biddeford Electric Blanket Queen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biddeford electric blanket king5K/yr
  • biddeford electric blankets4K/yr
  • biddeford electric blanket queen6K/yr
  • biddeford blankets4K/yr
  • biddeford electric blanket twin3K/yr
  • biddeford3K/yr

Reviews and returns

What reviews say buyers love and hate about Biddeford Electric Blanket Queen

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Warmth”
23%of negative reviews mention “Durability”
4.6%of orders come back
“it completely failed after just 8 months”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Biddeford Electric Blanket Queen questions

Answered from the same tracked data.