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Betty Boop Blanket

Fail

Shoppers spend an estimated $19K a year here, so Betty Boop Blanket is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$19K/yr64K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
54%top-5 click share · 13 brands · 23 sellers

Flapen Score

Betty Boop Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Betty Boop Blanket is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betty Boop Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Betty Boop Blanket 64K times last year and spent an estimated $19K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
1.1%
Market size, estimated
$19Ka year
Peak month
December6.9× the quietest month
Top search term
betty boop blanket48K searches a year

02 · Price

A sale here is worth $27.93.

Listings sell for $27.93 on average, from $9.97 to $50.70. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.93 that is $0 to $3K a year per listing.

Average price
$27.93inside the $15 to $100 sweet spot
Price range
$9.97–$50.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #4,834 within Throws. It carries 959 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
13.8%
Average rank
#4,834in Throws
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
959per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Betty Boop Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

23

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

10%

  • Brand 131%
  • Brand 217%
  • Brand 316%
  • Brand 414%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (7 brands, 10%)

Demand

Betty Boop Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Betty Boop Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betty boop blanket48K/yr
  • betty boop comforter set7K/yr
  • betty boop bedding set9K/yr

Reviews and returns

What reviews say buyers love and hate about Betty Boop Blanket

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Thickness”
2.2%of orders come back
“It is not as thick”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Betty Boop Blanket questions

Answered from the same tracked data.