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Better Homes and Gardens Cube Organizer

Fail

Buyers convert on only 0.4% of searches, so Better Homes and Gardens Cube Organizer is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$33K/yr92K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
39%top-5 click share · 20 brands · 56 sellers

Flapen Score

Better Homes and Gardens Cube Organizer against its category

The dotted line is the Home & Kitchen average. Past it, Better Homes and Gardens Cube Organizer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Better Homes and Gardens Cube Organizer market on Amazon at a glance

Shoppers on Amazon United States searched for Better Homes and Gardens Cube Organizer 92K times last year and spent an estimated $33K. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
0.4%
Market size, estimated
$33Ka year
Peak month
January1.8× the quietest month
Top search term
better homes and gardens cube organizer44K searches a year

02 · Price

A sale here is worth $98.28.

Listings sell for $98.28 on average, from $16.99 to $235.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $98.28 that is $0 to $10K a year per listing.

Average price
$98.28inside the $15 to $100 sweet spot
Price range
$16.99–$235.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #3,841 within Home Office Furniture. It carries 7,157 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
33%
Out of stock, average day
4.3%
Average rank
#3,841in Home Office Furniture
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
7,157per listing
Listings tracked
39

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Better Homes and Gardens Cube Organizer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$977$2K$3K$4K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

56

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 82%

Open market

22%

  • Better Homes and Gardens28%
  • Better Homes and Gardens..19%
  • Better Homes & Gardens16%
  • ClosetMaid6%
  • Furinno5%
  • Better Homes4%

Demand

Better Homes and Gardens Cube Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Better Homes and Gardens Cube Organizer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • better homes and gardens cube organizer44K/yr
  • better homes and gardens furniture22K/yr
  • better homes and gardens storage cubes6K/yr
  • better homes and gardens..6K/yr
  • better homes and gardens cube storage5K/yr
  • better homes and gardens 8 cube organizer2K/yr
  • better homes and gardens cube3K/yr
  • better homes cube organizer2K/yr
  • better homes & gardens furniture1K/yr
  • better home and garden cube organizer489/yr

Reviews and returns

What reviews say buyers love and hate about Better Homes and Gardens Cube Organizer

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Assembly/Installation”
2.7%of orders come back
“Challenging assembly”
A buyer, on “Assembly/Installation”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Better Homes and Gardens Cube Organizer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data