Better Homes and Gardens

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

1.9%

Market size, estimated

$280Ka year

Peak month

January1.3× the quietest month

Top search term

better homes and gardens150K searches a year

Listings sell for $41.32 on average, from $5.95 to $218.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $41.32 that is $4K to $10K a year per listing.

Average price

$41.32inside the $15 to $100 sweet spot

Price range

$5.95–$218.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

0.4%of orders · Amazon United States median 2.1%

11% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #3,721 within Home Fragrance. It carries 721 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

11%

Prime listings

71%

Out of stock, average day

5.7%

Average rank

#3,721in Home Fragrance

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

721per listing

Listings tracked

35

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months