Best Friend Candle

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

5.1%

Market size, estimated

$79Ka year

Peak month

December5.9× the quietest month

Top search term

best friend candle28K searches a year

Listings sell for $13.30 on average, from $6.03 to $21.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.30 that is $0 to $1K a year per listing.

Average price

$13.30under the $15 to $100 sweet spot

Price range

$6.03–$21.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #1,272 within Candles. It carries 577 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

15.0%

Average rank

#1,272in Candles

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

577per listing

Listings tracked

65

26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

3Amazon's first-year sales bar

Average brand age

26 months