Best Friend Blanket

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

3.4%

Market size, estimated

$192Ka year

Peak month

December6.9× the quietest month

Top search term

best friend blanket66K searches a year

Listings sell for $22.23 on average, from $10.15 to $50.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $22.23 that is $0 to $2K a year per listing.

Average price

$22.23inside the $15 to $100 sweet spot

Price range

$10.15–$50.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #2,273 within Throws. It carries 622 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

89%

Out of stock, average day

16.6%

Average rank

#2,273in Throws

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

622per listing

Listings tracked

75

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months