Is Berkshire Wearable Throw profitable to sell on Amazon United States?

Flapen scores Berkshire Wearable Throw 27 out of 100 on Amazon United States, a Fail. Shoppers spend $51K a year across 12 tracked products. Search demand grew -33.6% in the last 90 days.

How competitive is the Berkshire Wearable Throw niche on Amazon United States?

1 brands and 2 sellers compete in Berkshire Wearable Throw on Amazon United States. The top 5 Berkshire Wearable Throw products take 77% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Berkshire Wearable Throw?

Berkshire Wearable Throw buyers on Amazon United States complain most about Quality-Overall, Thickness, and Hard Feel. An estimated 3.1% of orders come back.

What does it cost to enter the Berkshire Wearable Throw niche?

Berkshire Wearable Throw sells for $26.99 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.76 to $34.29. The average product has 1,863 reviews, the count a new listing must catch up to.

Berkshire Wearable Throw

Fail

The top 5 brands take 100% of clicks, so Berkshire Wearable Throw is a Fail.

Flapen Score: 27
27 / 100Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 49
Market size: $51K/yr473K searches / yr
90-day growth: -33.6%search demand this quarter
Competition: 77%top-5 click share · 1 brands · 2 sellers

Flapen Score

Berkshire Wearable Throw against its category

The dotted line is the Home & Kitchen average. Past it, Berkshire Wearable Throw is stronger. Inside it, weaker.

27Fail

This niche Category average

See the method

Market

The Berkshire Wearable Throw market on Amazon at a glance

Shoppers on Amazon United States searched for Berkshire Wearable Throw 473K times last year and spent an estimated $51K. One brand takes every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months: 473K
Growth, 90 days vs prior 90: -33.6%
Conversion, latest week: 0.4%
Market size, estimated: $51Ka year
Top search term: berkshire blanket207K searches a year

02 · Price

A sale here is worth $26.99.

Listings sell for $26.99 on average, from $16.76 to $34.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.99 that is $3K to $7K a year per listing.

Average price: $26.99inside the $15 to $100 sweet spot
Price range: $16.76–$34.29
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$7K
Returns: 3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #385 within Bed Blankets. It carries 1,863 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 31.6%
Average rank: #385in Bed Blankets
Average rating: 4.50 starsAmazon United States average 4.42 stars
Average reviews: 1,863per listing
Listings tracked: 12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Berkshire Wearable Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Brand 1100%

Demand

Berkshire Wearable Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Berkshire Wearable Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

berkshire blanket207K/yr -30.5%0.3% conv.
berkshire blanket throw66K/yr -28.0%0.1% conv.
berkshire blankets25K/yr -21.2%0.3% conv.
berkshire23K/yr -11.9%0.1% conv.
berkshire throw14K/yr -49.6%0.0% conv.
berkshire blanket queen7K/yr -8.0%0.5% conv.
berkshire wearable throw18K/yr +42.6%0.4% conv.
fleece shawl wrap for women23K/yr -53.1%0.0% conv.
shawl with pockets10K/yr -27.3%0.0% conv.
berkshire throw blanket8K/yr -30.6%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Berkshire Wearable Throw

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Soft Feel”

25%of negative reviews mention “Quality-Overall”

3.1%of orders come back

“Cheap and unuseable”

A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Berkshire Wearable Throw questions

Answered from the same tracked data.

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