berkshire heated throw
Skip itSoft demand (-74.1% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$27.14–$60.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$46.92avg listing price — sweet spot $15–$100
Review moat
Good651.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$182K$182K/yr · 170K searches
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-74.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, berkshire heated throw is a $182K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
berkshire heated throw market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $141K–$188K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #934
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 30.8%
- Avg brand age
- 28 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
17
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
0%
- Berkshire Blanket87%
- Sepras6%
- VENTIMI3%
- WATO FT2%
- Homemate2%
- GOTCOZY1%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -74.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 19.4×
Top berkshire heated throw search terms
- berkshire heated throw58K/yr
- berkshire heated blanket38K/yr
- ez touch heated throw berkshire16K/yr
- berkshire life heated throw15K/yr
- berkshire ez touch heated throw8K/yr
- berkshire life4K/yr
- berkshire heated throw blanket7K/yr
- ez touch heated throw5K/yr
- berkshire electric blanket6K/yr
- heated blanket berkshire5K/yr
Top berkshire heated throw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Berkshire Blanket Heated Throw Blanket Grace Fur to Loftmink Reversible Electric Throw with 4 Heat Levels Fast Heating Printed Throw for Couch and Bed Auto Shut-Off Feature (50x60)
Berkshire Blanket$56.864.4★317 rev
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Grain 5864)
Berkshire Blanket$42.944.8★44 rev
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Polar Blue 5864)
Berkshire Blanket$43.034.8★44 rev
Berkshire Reversible Heated Throw - Jacquard Faux Fur & Silky Plush Electric Blanket with 4 Heat Settings & 4H Auto Shut-Off Machine Washable (50 x 60 Select Comfort Blue)
Berkshire Blanket$60.524.5★103 rev
Berkshire Blanket Heated Throw Blanket Grace Fur to Loftmink Reversible Electric Throw with 4 Heat Levels Fast Heating Printed Throw for Couch and Bed Auto Shut-Off Feature (50x60)
Berkshire Blanket$60.294.4★317 rev
Newest
by launch dateBerkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Grain 5864)
Berkshire Blanket$42.9444 rev
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Polar Blue 5864)
Berkshire Blanket$43.0344 rev
Sepras Berkshire Life Heated Throw 1796167 Designed in New England (Tan67)
Sepras$58.5324 rev
Heated Throw Blanket Electric Blanket with Built-in Button Controller 50x60 One-Touch Ultra Cozy Soft Warm Heating Electric Blanket with 4 Heat Levels & 4 Hours Auto-Off Overheat Protection
WATO FT$27.14592 rev
Berkshire Reversible Heated Throw - Jacquard Faux Fur & Silky Plush Electric Blanket with 4 Heat Settings & 4H Auto Shut-Off Machine Washable (50 x 60 Select Comfort Blue)
Berkshire Blanket$60.52103 rev
Trending
90-day click momentumBerkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Polar Blue 5864)
Berkshire Blanket$43.034.8★
Berkshire Faux Fur Wearable Blanket Cozy Reversible Loftmink Fleece Shawl with Hood & Side Pockets All-Season Warmth One Size Fits Most (Grain 5864)
Berkshire Blanket$42.944.8★
Berkshire Blanket Primalush Wearable Blanket Cozy Loungewear Pocketed Plush Cape Wrap for Adults & Teens(Purple One Size 58X64)
Berkshire Blanket$27.674.6★
Berkshire Faux Fur & Velisse Reversible Throw - Ultra Soft Plush Blanket for Couch and Bed Luxury Fluffy Sofa Decor 50 x 60 Chateau Grey
Berkshire Blanket$35.154.6★
Berkshire Blanket Heated Throw Blanket Grace Fur to Loftmink Reversible Electric Throw with 4 Heat Levels Fast Heating Printed Throw for Couch and Bed Auto Shut-Off Feature (50x60)
Berkshire Blanket$56.864.4★
What buyers say about berkshire heated throw
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“It's very soft”
“Heats quickly”
“I like the quality of the blanket”
“Soft and comfortable”
“Perfect fit”
“Worth it”
“The banket is lightweight”
“Easy to use”
“Works as advertised”
What buyers complain about
“has uneven heating”
“Breaks easily”
“Not as thick as I hoped”
“still barely warm”
“IT DOES NOT WORK AS IT SHOULD”
“Bad quality”
“It lost a star for me because it is too short”
“Very strong smell”
“A waste of money”
“Not comfy at all”
Top return reasons
Common questions
- Is berkshire heated throw profitable to sell on Amazon United States?
- The niche generates $182K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -74.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the berkshire heated throw niche?
- 6 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in berkshire heated throw?
- Top complaints mined from reviews: Heating, Durability, Thickness. The return rate is 4.6%.
- When does demand for berkshire heated throw peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 19.4× the quietest.
- What does it cost to enter the berkshire heated throw niche?
- Listings span $27.14–$60.52; the average listing price is $46.92 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.