bento lunch box for kids with thermos
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.44avg listing price — sweet spot $15–$100
Price range
Incredible$15.51–$57.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.0%return rate — above 5% kills the launch gate
Review moat
Bad8,380.16avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, bento lunch box for kids with thermos is a $12K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
bento lunch box for kids with thermos market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $15K–$23K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.9%
- Avg brand age
- 28 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
48
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
36%
Top 20: 71%
Open market
27%
- Omie26%
- Pawtong13%
- Bentgo11%
- Howeemo10%
- HWONMTE7%
- wiwens6%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +31.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.3×
Top bento lunch box for kids with thermos search terms
- insulated bento box for kids20K/yr
- bento box with soup container6K/yr
- bentgo box with thermos6K/yr
- bentgo lunch boxes with thermos5K/yr
- bentgo with thermos5K/yr
- bento box with thermos for adults7K/yr
- bento box adult with thermos4K/yr
- bentgo kids lunch box with thermos2K/yr
- bento lunch box for kids hot and cold2K/yr
Top bento lunch box for kids with thermos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Omie OmieBox Kids Insulated Leakproof Bento Lunch Box with Food Jar (Blue Sky)
Omie$47.784.5★41,793 rev
Pawtong Bento Lunch Box with 8oz Soup Thermo Kids Leakproof Lunch Food Containers with 4 Compartment Kids Thermo Insulated Hot Food Jar for School Trvael - (Pink)
Pawtong$27.734.5★1,582 rev
Omie OmieBox Kids Insulated Leakproof Bento Lunch Box with Food Jar (Pink Berry)
Omie$47.914.5★41,793 rev
Bento Lunch Box Set for Kids with 8oz Soup Thermo Leak-Proof Lunch Containers with 4 Compartment Kids Thermo Hot Food Jar and Insulated Lunch Bag for Kid to School-Blue
Howeemo$29.244.2★1,197 rev
Bentgo Chill Kids 4-Compartment Bento Box Leakproof Lunch Box
Bentgo$29.974.6★18,882 rev
Newest
by launch date![Norxely Bento Box for Kids with Thermos [Large Capacity] Insulated Lunch Box Kids with 4 Compartment for Ages 3+ Drop-Proof & Dishwasher Safe Lunchbox Container Green](https://m.media-amazon.com/images/I/41D37eVcOEL.jpg)
Norxely Bento Box for Kids with Thermos [Large Capacity] Insulated Lunch Box Kids with 4 Compartment for Ages 3+ Drop-Proof & Dishwasher Safe Lunchbox Container Green
Norxely$18.835 rev
Kids Bento Lunch Box with 9oz Soup Thermo Leakproof Lunch Food Containers 4 Compartment with Insulated Hot Food Jar for Kid Toddler Girls Boys to School Trvael
wiwens$26.98305 rev
FAJSL Game Bento Box for Kids Lunch Box with Thermo(9oz Food Jar) Folding Spoon Removable Divider & Sauce Cup Lunch Box Kids for School Travel BPA-Free & Realistic Shape(Blue-Red)
FAJSL$29.08290 rev
JoyYum Bento Box for Kids - Leak-Proof Bento Lunch Box with Insulated Thermo Food Jar - 4 Compartments 1 Removable Divider 1 Spoon 1 Fork - Dishwasher Safe BPA-Free (Green)
JoyYum$28.27180 rev
Fimibuke Bento Box for Kids Adults BPA Free Toddler Lunch Box with Thermo
Fimibuke$30.63838 rev
Trending
90-day click momentumNorxely Bento Box for Kids with Thermos [Large Capacity] Insulated Lunch Box Kids with 4 Compartment for Ages 3+ Drop-Proof & Dishwasher Safe Lunchbox Container Green
Norxely$18.835.0★
Kids Bento Lunch Box with 9oz Soup Thermo Leakproof Lunch Food Containers 4 Compartment with Insulated Hot Food Jar for Kid Toddler Girls Boys to School Trvael
wiwens$26.984.5★
BOSEDSANG Bento Lunch Box with 12oz Soup Thermo 4 Compartments Lunch Box Containers Spoon&Sauce Jar BPA Free&Leak proof Insulated Food Jar for Travel(Purple)
BOSEDSANG$22.164.0★
OmieBox Bento Box for Kids - Insulated Bento Lunch Box with Leak Proof Vacuum Insulated Food Jar - 3 Compartments Two Temperature Zones (Sunshine)
Omie$47.094.5★
Fimibuke Bento Box for Kids Adults BPA Free Toddler Lunch Box with Thermo
Fimibuke$30.634.6★
What buyers say about bento lunch box for kids with thermos
What buyers praise and complain about, mined from review topics.What buyers love
“the overall quality feels solid”
“Its easy to open”
“Cute and durable”
“Its leak free”
“EXCELLENT SIZE”
“Cleanup was straightforward”
“Keeping it in the fridge keeps everything cold”
“Value for money”
“Great capacity”
“And the design is really cute”
What buyers complain about
“Breaks easily”
“it tends to leak”
“Too small”
“wish it wasn't so expensive”
“Does not keep food hot/warm”
“Thermos doesnt hold heat well”
“Low Quality Lunchbox”
“Finally, it is bulky and heavy”
“it popped out in the dishwasher”
“Arrived dirty”
Top return reasons
Common questions
- Is bento lunch box for kids with thermos profitable to sell on Amazon United States?
- The niche generates $12K/yr across 56 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +31.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the bento lunch box for kids with thermos niche?
- 28 brands and 48 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in bento lunch box for kids with thermos?
- Top complaints mined from reviews: Durability, Leak-Proof, Size-Overall. The return rate is 5.0%.
- When does demand for bento lunch box for kids with thermos peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 10.3× the quietest.
- What does it cost to enter the bento lunch box for kids with thermos niche?
- Listings span $15.51–$57.30; the average listing price is $30.44 (sweet spot $15–$100). The average incumbent carries 8,380 reviews — the moat a new listing must climb.