Bento Box

Shoppers searched for this 10.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months

10.8M

Growth, 90 days vs prior 90

+42.2%

Conversion, latest week

1.6%

Market size, estimated

$4.1Ma year

Peak month

August7.4× the quietest month

Top search term

bento box for kids2.0M searches a year

Listings sell for $23.91 on average, from $7.01 to $48.07. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At $23.91 that is $60K to $72K a year per listing.

Average price

$23.91inside the $15 to $100 sweet spot

Price range

$7.01–$48.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

2,500–3,000

Revenue per listing a year

$60K–$72K

Returns

3.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #38 within Kids' Room Décor. It carries 15,984 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#38in Kids' Room Décor

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

15,984per listing

Listings tracked

98

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

10Amazon's first-year sales bar

Average brand age

33 months