Bentgo Kids Lunch Box

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

+67.8%

Conversion, latest week

1.2%

Market size, estimated

$1.4Ma year

Peak month

August9.4× the quietest month

Top search term

lunch bag kids747K searches a year

Listings sell for $19.55 on average, from $4.24 to $48.07. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 750 to 1,000 of them. At $19.55 that is $15K to $20K a year per listing.

Average price

$19.55inside the $15 to $100 sweet spot

Price range

$4.24–$48.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

3.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #152 within Kids' Room Décor. It carries 8,402 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#152in Kids' Room Décor

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

8,402per listing

Listings tracked

129

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months