bengals blanket
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.71avg listing price — sweet spot $15–$100
Price range
Incredible$15.59–$42.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good650.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, bengals blanket is a $11K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bengals blanket market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $38K–$46K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #502
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 62%
- Out of stock
- 14.6%
- Avg brand age
- 46 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
12
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
12%
- KETBLNB29%
- FOCO26%
- Northwest10%
- Pegasus Home Fashions8%
- DCJRH7%
- Striped hgdn7%
- Open — no brand owns it (3 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -18.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 21.6×
Top bengals blanket search terms
- bengals blanket29K/yr
- cincinnati bengals blanket13K/yr
- bengals throw blanket4K/yr
Top bengals blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KETBLNB Blanket for Cincinnati Football Gifts for Cincinnati Gifts for Men Women Throw Blanket for Couch Gear for Men 60x50
KETBLNB$26.394.7★49 rev
FOCO Cincinnati Bengals NFL Team Property Of Sherpa Fleece Blanket
FOCO$38.304.8★2,422 rev
KETBLNB Gifts for Cincinnati Football Blanket for Cincinnati Warm Blanket for All Seasons Throw Blanket for Couch 60x50
KETBLNB$25.544.7★49 rev
Pegasus Home Fashions Cincinnati Bengals 60 x 80 Logo Stripe Flannel Fleece Blanket
Pegasus Home Fashions$42.160.0★0 rev
DCJRH Original Football Blanket Series: Cincinnati Fleece Blanket (L50 xW40) Fierce Cartoon Tiger Bold 3D Effect Use Throw for Couch Bed Game Day Travel Birthday Gifts
DCJRH$30.515.0★8 rev
Newest
by launch date
Logo Brands Pro Football Classic Fleece Throw Blanket - 50 x 60 (Cincinnati - Bengals)
Logo Brands$26.5846 rev
KETBLNB Gifts for Cincinnati Football Blanket for Cincinnati Warm Blanket for All Seasons Throw Blanket for Couch 60x50
KETBLNB$25.5449 rev
DCJRH Original Football Blanket Series: Cincinnati Fleece Blanket (L50 xW40) Fierce Cartoon Tiger Bold 3D Effect Use Throw for Couch Bed Game Day Travel Birthday Gifts
DCJRH$30.518 rev
Northwest NFL Cincinnati Bengals Compact Travel Picnic Blanket 50 x 60 Clean
Northwest$20.892 rev
ANTKING Cincinnati Throw Blanket Custom Name and Number Blanket for Men Women Boy Gifts
ANTKING$33.12840 rev
Trending
90-day click momentumDCJRH Original Football Blanket Series: Cincinnati Fleece Blanket (L50 xW40) Fierce Cartoon Tiger Bold 3D Effect Use Throw for Couch Bed Game Day Travel Birthday Gifts
DCJRH$30.515.0★
Pegasus Home Fashions Cincinnati Bengals 60 x 80 Logo Stripe Flannel Fleece Blanket
Pegasus Home Fashions$42.160.0★
KETBLNB Gifts for Cincinnati Football Blanket for Cincinnati Warm Blanket for All Seasons Throw Blanket for Couch 60x50
KETBLNB$25.544.7★
Northwest NFL Cincinnati Bengals Unisex-Adult Beach Towel 30 x 60 Stripes
Northwest$15.594.6★
Zubaz by Northwest NFL Zubified Raschel Throw Blanket 50 X 60 Cincinnati Bengals
Zubaz$40.464.5★
What buyers say about bengals blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft, cozy blanket”
“Worth it”
“Great quality super comfy”
“soft and lightweight”
“Great size for my son”
“Great quality super comfy”
What buyers complain about
“Not as I expected very thin”
Top return reasons
Common questions
- Is bengals blanket profitable to sell on Amazon United States?
- The niche generates $11K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the bengals blanket niche?
- 9 brands and 12 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in bengals blanket?
- Top complaints mined from reviews: Thickness. The return rate is 1.4%.
- When does demand for bengals blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 21.6× the quietest.
- What does it cost to enter the bengals blanket niche?
- Listings span $15.59–$42.16; the average listing price is $30.71 (sweet spot $15–$100). The average incumbent carries 650 reviews — the moat a new listing must climb.