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Bengals Blanket

Fail

Shoppers spend an estimated $11K a year here, so Bengals Blanket is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$11K/yr47K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
62%top-5 click share · 9 brands · 12 sellers

Flapen Score

Bengals Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Bengals Blanket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bengals Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Bengals Blanket 47K times last year and spent an estimated $11K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
0.8%
Market size, estimated
$11Ka year
Peak month
December21.6× the quietest month
Top search term
bengals blanket29K searches a year

02 · Price

A sale here is worth $30.71.

Listings sell for $30.71 on average, from $15.59 to $42.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.71 that is $0 to $3K a year per listing.

Average price
$30.71inside the $15 to $100 sweet spot
Price range
$15.59–$42.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #502 within Throws. It carries 650 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
69%
Out of stock, average day
14.6%
Average rank
#502in Throws
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
650per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bengals Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

12

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

  • Brand 129%
  • Brand 226%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (3 brands, 12%)

Demand

Bengals Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.6×

Search terms

Top Bengals Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bengals blanket29K/yr
  • cincinnati bengals blanket13K/yr
  • bengals throw blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Bengals Blanket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
100%of negative reviews mention “Thickness”
1.4%of orders come back
“Not as I expected very thin”
A buyer, on “Thickness”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Bengals Blanket questions

Answered from the same tracked data.