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Bella Coffee Maker

Fail

The top 5 brands take 99% of clicks, so Bella Coffee Maker is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$219K/yr274K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
69%top-5 click share · 6 brands · 64 sellers

Flapen Score

Bella Coffee Maker against its category

The dotted line is the Home & Kitchen average. Past it, Bella Coffee Maker is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bella Coffee Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Bella Coffee Maker 274K times last year and spent an estimated $219K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
2.0%
Market size, estimated
$219Ka year
Peak month
December1.9× the quietest month
Top search term
bella coffee maker153K searches a year

02 · Price

A sale here is worth $39.66.

Listings sell for $39.66 on average, from $21.09 to $79.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $39.66 that is $10K to $20K a year per listing.

Average price
$39.66inside the $15 to $100 sweet spot
Price range
$21.09–$79.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Coffee, Tea & Espresso. It carries 3,556 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Coffee, Tea & Espresso
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
3,556per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bella Coffee Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

64

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%

Demand

Bella Coffee Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Bella Coffee Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bella coffee maker153K/yr
  • bella pro coffee maker18K/yr
  • bella single serve coffee maker14K/yr
  • portable k cup coffee maker15K/yr
  • mr coffee single serve coffee maker16K/yr
  • hotel coffee maker7K/yr
  • bella pro series coffee maker7K/yr
  • black and decker single serve coffee maker6K/yr
  • portable k cup coffee maker for travel5K/yr
  • one cup drip coffee maker5K/yr

Reviews and returns

What reviews say buyers love and hate about Bella Coffee Maker

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
33%of negative reviews mention “Durability”
4.5%of orders come back
“Breaks easily”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bella Coffee Maker questions

Answered from the same tracked data.