believe sign
Worth a lookShows a thin review moat (120 avg reviews), but strong incumbent ratings (4.7★) keeps it on the watch list.
Review moat
Great119.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$9.20–$73.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.45avg listing price — sweet spot $15–$100
Growth
Great+77.0%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 116K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, believe sign is a $88K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
believe sign market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $111K–$148K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #16,237
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.1%
- Avg brand age
- 35 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- Open Road Brands28%
- Trends International20%
- AJHERO17%
- KKONHII11%
- QZJ6%
- flinelife6%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +77.0% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 4.6×
Top believe sign search terms
- believe sign47K/yr
- ted lasso believe sign29K/yr
- believe sign ted lasso10K/yr
- ted lasso believe8K/yr
- believe poster9K/yr
- believe ted lasso7K/yr
- believe ted lasso sign4K/yr
- believe poster ted lasso3K/yr
Top believe sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ted Lasso Believe Metal Sign
Open Road Brands$16.174.6★326 rev
Believe Sign Believe Metal Motivational Wall Art Decor Gifts for Home Office Front Door Hanging Plaque (8x12 Inch)
AJHERO$14.464.6★9 rev
2PCS Motivational Believe Signs TV Show Home Office Front Door Hanging Plaque for Soccer Football Coach Bedroom Man Cave Christmas Decor - 12 X 6 Inch
KKONHII$13.314.5★33 rev
Trends International Ted Lasso - Believe Wall Poster 14.725 x 22.375 Premium Unframed Version
Trends International$18.914.8★291 rev
Believe Sign Motivational Gifts for Football Coach Gifts for Football Baseball Coach Believe Acrylic Desk Sign Home Office Decor (4 x 4 Inches)
QZJ$9.204.6★354 rev
Newest
by launch dateBelieve Sign Believe Metal Motivational Wall Art Decor Gifts for Home Office Front Door Hanging Plaque (8x12 Inch)
AJHERO$14.469 rev
Ted Lasso - Believe Wall Poster 19L x 13W Premium Unframed Version
Trends International$13.03291 rev
Motivational Believe Sign TV Show Decor Home Office Front Door Hanging Plaque Decor Gifts for Soccer Football Coach lover 12x6
Tqeestr$10.058 rev
flinelife Believe Sign 12x8 Note to Self Sign Believe Motivational Metal Sign Poster Wall Art Decor - Perfect for Fans
flinelife$13.77143 rev
Believe Sign Motivational Gifts for Football Coach Gifts for Football Baseball Coach Believe Acrylic Desk Sign Home Office Decor (4 x 4 Inches)
QZJ$9.20354 rev
Trending
90-day click momentumflinelife Believe Sign 12x8 Note to Self Sign Believe Motivational Metal Sign Poster Wall Art Decor - Perfect for Fans
flinelife$13.774.8★
Ted Lasso - Torn Believe Wall Poster 34L x 22.4W Unframed Version
Trends International$9.584.6★
Believe Sign Believe Metal Motivational Wall Art Decor Gifts for Home Office Front Door Hanging Plaque (8x12 Inch)
AJHERO$14.464.6★
Ted Lasso - Believe Wall Poster 19L x 13W Premium Unframed Version
Trends International$13.034.8★
Gocolt Believe Sign Motivational Wall Art Decor Gifts for Home Office Front Door Hanging Plaque Tin Metal 8x12 Inches
Gocolt$9.884.9★
What buyers say about believe sign
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size”
“Good quality for the price”
“The design is clean and recognizable, especially for Ted Lasso fans,”
“Its a great durable piece that takes up a small amount of wall space”
“Nice quality and love it has both prints from the show”
“its lightweight enough to place anywhere easily”
What buyers complain about
“Color is off”
“It feels a little small and very lightweight and simple”
“expected better quality”
“A small”
Top return reasons
Common questions
- Is believe sign profitable to sell on Amazon United States?
- The niche generates $88K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +77.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the believe sign niche?
- 11 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in believe sign?
- Top complaints mined from reviews: Color, Weight Light, Quality-Overall. The return rate is 1.3%.
- When does demand for believe sign peak?
- Demand peaks in May–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the believe sign niche?
- Listings span $9.20–$73.62; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.