Skip to content

Believe Sign

Maybe

The average product has only 120 reviews. But the products selling today already average 4.7★, so Believe Sign is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$88K/yr116K searches / yr
90-day growth
+77.0%search demand this quarter
Competition
70%top-5 click share · 11 brands · 19 sellers

Flapen Score

Believe Sign against its category

The dotted line is the Home & Kitchen average. Past it, Believe Sign is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Believe Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Believe Sign 116K times last year and spent an estimated $88K. The top 5 brands take 82% of clicks. Demand peaks in May–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +77.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+77.0%
Conversion, latest week
4.1%
Market size, estimated
$88Ka year
Peak month
May4.6× the quietest month
Top search term
believe sign47K searches a year

02 · Price

A sale here is worth $18.45.

Listings sell for $18.45 on average, from $9.20 to $73.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.45 that is $5K to $9K a year per listing.

Average price
$18.45inside the $15 to $100 sweet spot
Price range
$9.20–$73.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #16,237 within Decorative Signs & Plaques. It carries 120 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#16,237in Decorative Signs & Plaques
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
120per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Believe Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Brand 128%
  • Brand 220%
  • Brand 317%
  • Brand 411%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 12%)

Demand

Believe Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Believe Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • believe sign47K/yr
  • ted lasso believe sign29K/yr
  • believe sign ted lasso10K/yr
  • ted lasso believe8K/yr
  • believe poster9K/yr
  • believe ted lasso7K/yr
  • believe ted lasso sign4K/yr
  • believe poster ted lasso3K/yr

Reviews and returns

What reviews say buyers love and hate about Believe Sign

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Color”
1.3%of orders come back
“Color is off”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Believe Sign questions

Answered from the same tracked data.