Beige Throw Blankets

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

2.0%

Market size, estimated

$82Ka year

Peak month

August1.4× the quietest month

Top search term

tan throw blanket110K searches a year

Listings sell for $21.01 on average, from $9.56 to $37.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.01 that is $2K to $5K a year per listing.

Average price

$21.01inside the $15 to $100 sweet spot

Price range

$9.56–$37.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #179 within Throws. It carries 8,340 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#179in Throws

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

8,340per listing

Listings tracked

28

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months