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Beige Sheets

Fail

The average product has 228,472 reviews to catch up to, so Beige Sheets is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$190K/yr289K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
67%top-5 click share · 9 brands · 13 sellers

Flapen Score

Beige Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Beige Sheets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beige Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Beige Sheets 289K times last year and spent an estimated $190K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
2.5%
Market size, estimated
$190Ka year
Peak month
August1.6× the quietest month
Top search term
beige sheets71K searches a year

02 · Price

A sale here is worth $26.20.

Listings sell for $26.20 on average, from $11.90 to $74.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $26.20 that is $7K to $13K a year per listing.

Average price
$26.20inside the $15 to $100 sweet spot
Price range
$11.90–$74.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Kids' Bedding. It carries 228,472 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Kids' Bedding
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
228,472per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Beige Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

5%

  • Brand 144%
  • Brand 221%
  • Brand 315%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Beige Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Beige Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beige sheets71K/yr
  • beige sheets queen35K/yr
  • tan sheets35K/yr
  • beige bed sheets21K/yr
  • beige queen sheet set16K/yr
  • tan sheets queen17K/yr
  • tan bed sheets14K/yr
  • beige queen sheets13K/yr
  • oatmeal sheets8K/yr
  • tan queen sheet set11K/yr

Reviews and returns

What reviews say buyers love and hate about Beige Sheets

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Bad Quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beige Sheets questions

Answered from the same tracked data.