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Beeswax Tealight Candles

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -12.8% this quarter, so Beeswax Tealight Candles is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$184K/yr92K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
50%top-5 click share · 15 brands · 19 sellers

Flapen Score

Beeswax Tealight Candles against its category

The dotted line is the Home & Kitchen average. Past it, Beeswax Tealight Candles is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beeswax Tealight Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Beeswax Tealight Candles 92K times last year and spent an estimated $184K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
8.6%
Market size, estimated
$184Ka year
Peak month
December2.8× the quietest month
Top search term
beeswax tealight candles58K searches a year

02 · Price

A sale here is worth $23.37.

Listings sell for $23.37 on average, from $6.28 to $56.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $23.37 that is $6K to $12K a year per listing.

Average price
$23.37inside the $15 to $100 sweet spot
Price range
$6.28–$56.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Candles. It carries 382 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#115in Candles
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
382per listing
Listings tracked
33

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Beeswax Tealight Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

19

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

14%

  • Brand 126%
  • Brand 226%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (9 brands, 14%)

Demand

Beeswax Tealight Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Beeswax Tealight Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beeswax tealight candles58K/yr
  • beeswax tea lights14K/yr
  • beeswax tea candles6K/yr
  • beeswax tea light candles6K/yr
  • beeswax tealights5K/yr
  • bees wax tealight candle3K/yr

Reviews and returns

What reviews say buyers love and hate about Beeswax Tealight Candles

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
1.0%of orders come back
“Smells burnt”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Beeswax Tealight Candles questions

Answered from the same tracked data.