Beeswax Candles

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-17.5%

Conversion, latest week

3.6%

Market size, estimated

$1.4Ma year

Peak month

December3.2× the quietest month

Top search term

beeswax candles1.1M searches a year

Listings sell for $22.93 on average, from $8.12 to $46.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $22.93 that is $23K to $29K a year per listing.

Average price

$22.93inside the $15 to $100 sweet spot

Price range

$8.12–$46.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$23K–$29K

Returns

1.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #151 within Candles. It carries 356 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

0.4%

Average rank

#151in Candles

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

356per listing

Listings tracked

59

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months