Skip to content

Beddys

Maybe

The average product has only 223 reviews. But buyers convert on only 0.3% of searches, so Beddys is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$458K/yr1.6M searches / yr
90-day growth
+1.4%search demand this quarter
Competition
30%top-5 click share · 22 brands · 26 sellers

Flapen Score

Beddys against its category

The dotted line is the Home & Kitchen average. Past it, Beddys is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beddys market on Amazon at a glance

Shoppers on Amazon United States searched for Beddys 1.6M times last year and spent an estimated $458K. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $458K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
0.3%
Market size, estimated
$458Ka year
Peak month
November3.9× the quietest month
Top search term
zipper bedding305K searches a year

02 · Price

A sale here is worth $91.18.

Listings sell for $91.18 on average, from $30.35 to $274.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $91.18 that is $0 to $9K a year per listing.

Average price
$91.18inside the $15 to $100 sweet spot
Price range
$30.35–$274.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #354 within Kids' Bedding. It carries 223 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
88%
Out of stock, average day
7.8%
Average rank
#354in Kids' Bedding
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
223per listing
Listings tracked
75

04 · Newcomers

7 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
7Amazon's first-year sales bar
Average brand age
42 months

Products

Top Beddys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

26

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

30%

Top 20: 64%

Open market

16%

  • Brand 141%
  • Brand 226%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (16 brands, 16%)

Demand

Beddys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.9×

Search terms

Top Beddys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zipper bedding305K/yr
  • beddys zipper bedding241K/yr
  • zipper bedding twin206K/yr
  • beddys170K/yr
  • twin zipper bedding77K/yr
  • zip up bedding twin74K/yr
  • zipper bedding full69K/yr
  • zip up bedding67K/yr
  • zipper bedding queen48K/yr
  • full size zipper bedding37K/yr

Reviews and returns

What reviews say buyers love and hate about Beddys

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“The sheet quality is awful”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Beddys questions

Answered from the same tracked data.