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Bed Bug Mattress Cover Twin

Fail

The average product has 39,680 reviews to catch up to, so Bed Bug Mattress Cover Twin is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$251K/yr82K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
72%top-5 click share · 8 brands · 16 sellers

Flapen Score

Bed Bug Mattress Cover Twin against its category

The dotted line is the Home & Kitchen average. Past it, Bed Bug Mattress Cover Twin is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Bug Mattress Cover Twin market on Amazon at a glance

Shoppers on Amazon United States searched for Bed Bug Mattress Cover Twin 82K times last year and spent an estimated $251K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
12.9%
Market size, estimated
$251Ka year
Peak month
August1.9× the quietest month
Top search term
mattress encasement twin17K searches a year

02 · Price

A sale here is worth $23.62.

Listings sell for $23.62 on average, from $10.01 to $46.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $23.62 that is $18K to $24K a year per listing.

Average price
$23.62inside the $15 to $100 sweet spot
Price range
$10.01–$46.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Mattress Protectors & Encasements. It carries 39,680 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Mattress Protectors & Encasements
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
39,680per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bed Bug Mattress Cover Twin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

16

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Brand 160%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Bed Bug Mattress Cover Twin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Bed Bug Mattress Cover Twin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mattress encasement twin17K/yr
  • twin mattress encasement14K/yr
  • bed bug mattress cover twin11K/yr
  • twin mattress encasement zippered9K/yr
  • twin bed bug mattress protector8K/yr
  • twin mattress protector bed bug proof6K/yr
  • twin mattress bed bug protector4K/yr
  • twin mattress encasement bed bug proof2K/yr
  • bed bug cover twin2K/yr
  • bedbug mattress protector twin size6K/yr

Reviews and returns

What reviews say buyers love and hate about Bed Bug Mattress Cover Twin

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
2.2%of orders come back
“Breaks with one use”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bed Bug Mattress Cover Twin questions

Answered from the same tracked data.