Bed Bug Mattress Cover Twin
FailThe average product has 39,680 reviews to catch up to, so Bed Bug Mattress Cover Twin is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $251K/yr82K searches / yr
- 90-day growth
- +14.6%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 16 sellers
Flapen Score
Bed Bug Mattress Cover Twin against its category
The dotted line is the Home & Kitchen average. Past it, Bed Bug Mattress Cover Twin is stronger. Inside it, weaker.
Market
The Bed Bug Mattress Cover Twin market on Amazon at a glance
Shoppers on Amazon United States searched for Bed Bug Mattress Cover Twin 82K times last year and spent an estimated $251K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +14.6%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $251Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- mattress encasement twin17K searches a year
02 · Price
A sale here is worth $23.62.
Listings sell for $23.62 on average, from $10.01 to $46.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $23.62 that is $18K to $24K a year per listing.
- Average price
- $23.62inside the $15 to $100 sweet spot
- Price range
- $10.01–$46.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Mattress Protectors & Encasements. It carries 39,680 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Mattress Protectors & Encasements
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 39,680per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Bed Bug Mattress Cover Twin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
16
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- Brand 160%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Bed Bug Mattress Cover Twin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top Bed Bug Mattress Cover Twin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mattress encasement twin17K/yr
- twin mattress encasement14K/yr
- bed bug mattress cover twin11K/yr
- twin mattress encasement zippered9K/yr
- twin bed bug mattress protector8K/yr
- twin mattress protector bed bug proof6K/yr
- twin mattress bed bug protector4K/yr
- twin mattress encasement bed bug proof2K/yr
- bed bug cover twin2K/yr
- bedbug mattress protector twin size6K/yr
Reviews and returns
What reviews say buyers love and hate about Bed Bug Mattress Cover Twin
We read the reviews and the return reasons for every product selling here.
“Breaks with one use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bed Bug Mattress Cover Twin questions
Answered from the same tracked data.









