Bed Bug Mattress Cover King

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $650K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

+10.3%

Conversion, latest week

9.0%

Market size, estimated

$650Ka year

Peak month

July1.2× the quietest month

Top search term

king mattress protector zippered31K searches a year

Listings sell for $31.57 on average, from $15.33 to $72.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $31.57 that is $32K to $39K a year per listing.

Average price

$31.57inside the $15 to $100 sweet spot

Price range

$15.33–$72.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$32K–$39K

Returns

2.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #43 within Mattress Protectors & Encasements. It carries 24,639 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#43in Mattress Protectors & Encasements

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

24,639per listing

Listings tracked

19

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months