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Bed Bug Mattress Cover Full Size

Fail

The average product has 42,213 reviews to catch up to, so Bed Bug Mattress Cover Full Size is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$161K/yr46K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 23 sellers

Flapen Score

Bed Bug Mattress Cover Full Size against its category

The dotted line is the Home & Kitchen average. Past it, Bed Bug Mattress Cover Full Size is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Bug Mattress Cover Full Size market on Amazon at a glance

Shoppers on Amazon United States searched for Bed Bug Mattress Cover Full Size 46K times last year and spent an estimated $161K. The top 5 brands take 91% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
13.8%
Market size, estimated
$161Ka year
Peak month
August2.4× the quietest month
Top search term
full size bed bug mattress protector9K searches a year

02 · Price

A sale here is worth $25.60.

Listings sell for $25.60 on average, from $11.96 to $37.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $25.60 that is $6K to $13K a year per listing.

Average price
$25.60inside the $15 to $100 sweet spot
Price range
$11.96–$37.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #17 within Mattress Protectors & Encasements. It carries 42,213 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#17in Mattress Protectors & Encasements
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
42,213per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Bed Bug Mattress Cover Full Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

23

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Brand 155%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (3 brands, 5%)

Demand

Bed Bug Mattress Cover Full Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.4×

Search terms

Top Bed Bug Mattress Cover Full Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • full size bed bug mattress protector9K/yr
  • bed bug mattress cover full8K/yr
  • bed bug mattress cover full size6K/yr
  • full size mattress protector bed bug waterproof zippered cover5K/yr
  • bedbug mattress protector full size9K/yr
  • full size mattress protector bed bug proof5K/yr
  • bed bug cover full2K/yr
  • full size mattress cover bed bug proof1K/yr

Reviews and returns

What reviews say buyers love and hate about Bed Bug Mattress Cover Full Size

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Water Resistance”
2.2%of orders come back
“Not even water resistant”
A buyer, on “Water Resistance”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bed Bug Mattress Cover Full Size questions

Answered from the same tracked data.