Beautyrest Pillow

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $447K a year.

Searches, last 12 months

282K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

2.4%

Market size, estimated

$447Ka year

Peak month

November3.2× the quietest month

Top search term

beautyrest pillow83K searches a year

Listings sell for $65.44 on average, from $25.93 to $223.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $65.44 that is $16K to $33K a year per listing.

Average price

$65.44inside the $15 to $100 sweet spot

Price range

$25.93–$223.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$16K–$33K

Returns

1.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #296 within Bed Pillows & Positioners. It carries 20,505 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

18.3%

Average rank

#296in Bed Pillows & Positioners

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

20,505per listing

Listings tracked

18

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

40 months