Beautyrest Mattress
FailProducts sell for $566.04 on average, outside the sweet spot, so Beautyrest Mattress is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $1.3M/yr311K searches / yr
- 90-day growth
- +25.7%search demand this quarter
- Competition
- 50%top-5 click share · 7 brands · 14 sellers
Flapen Score
Beautyrest Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Beautyrest Mattress is stronger. Inside it, weaker.
Market
The Beautyrest Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Beautyrest Mattress 311K times last year and spent an estimated $1.3M. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 311K
- Growth, 90 days vs prior 90
- +25.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $1.3Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- beautyrest mattress100K searches a year
02 · Price
A sale here is worth $566.04.
Listings sell for $566.04 on average, from $29.11 to $1766.21. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $566.04 that is $0 to $57K a year per listing.
- Average price
- $566.04above the $15 to $100 sweet spot
- Price range
- $29.11–$1766.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$57K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #295 within Mattresses & Box Springs. It carries 1,686 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 93%
- Out of stock, average day
- 1.4%
- Average rank
- #295in Mattresses & Box Springs
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 1,686per listing
- Listings tracked
- 29
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Beautyrest Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
1%
- Brand 146%
- Brand 226%
- Brand 322%
- Brand 43%
- Brand 51%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Beautyrest Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Beautyrest Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beautyrest mattress100K/yr
- sweet night mattresses25K/yr
- sweetnight queen mattress21K/yr
- sealy28K/yr
- sweetnight mattress20K/yr
- sealy memory foam pillow18K/yr
- sealy posturepedic9K/yr
- sealy posturepedic mattress king13K/yr
- sealy memory foam pillows9K/yr
- sealy posturepedic hybrid mattress6K/yr
Reviews and returns
What reviews say buyers love and hate about Beautyrest Mattress
We read the reviews and the return reasons for every product selling here.
“Like even the fabric was hard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beautyrest Mattress questions
Answered from the same tracked data.









