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Beautyrest Mattress

Fail

Products sell for $566.04 on average, outside the sweet spot, so Beautyrest Mattress is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$1.3M/yr311K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
50%top-5 click share · 7 brands · 14 sellers

Flapen Score

Beautyrest Mattress against its category

The dotted line is the Home & Kitchen average. Past it, Beautyrest Mattress is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beautyrest Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Beautyrest Mattress 311K times last year and spent an estimated $1.3M. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
0.7%
Market size, estimated
$1.3Ma year
Peak month
July1.6× the quietest month
Top search term
beautyrest mattress100K searches a year

02 · Price

A sale here is worth $566.04.

Listings sell for $566.04 on average, from $29.11 to $1766.21. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $566.04 that is $0 to $57K a year per listing.

Average price
$566.04above the $15 to $100 sweet spot
Price range
$29.11–$1766.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$57K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #295 within Mattresses & Box Springs. It carries 1,686 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
1.4%
Average rank
#295in Mattresses & Box Springs
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,686per listing
Listings tracked
29

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Beautyrest Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

1%

  • Brand 146%
  • Brand 226%
  • Brand 322%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Beautyrest Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Beautyrest Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beautyrest mattress100K/yr
  • sweet night mattresses25K/yr
  • sweetnight queen mattress21K/yr
  • sealy28K/yr
  • sweetnight mattress20K/yr
  • sealy memory foam pillow18K/yr
  • sealy posturepedic9K/yr
  • sealy posturepedic mattress king13K/yr
  • sealy memory foam pillows9K/yr
  • sealy posturepedic hybrid mattress6K/yr

Reviews and returns

What reviews say buyers love and hate about Beautyrest Mattress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
8%of negative reviews mention “Hard Feel”
4.2%of orders come back
“Like even the fabric was hard”
A buyer, on “Hard Feel”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Beautyrest Mattress questions

Answered from the same tracked data.