Beautyrest Electric Blanket

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -65.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

-65.5%

Conversion, latest week

0.9%

Market size, estimated

$96Ka year

Peak month

December13.7× the quietest month

Top search term

beautyrest heated blanket36K searches a year

Listings sell for $54.11 on average, from $32.05 to $127.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $54.11 that is $0 to $5K a year per listing.

Average price

$54.11inside the $15 to $100 sweet spot

Price range

$32.05–$127.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

5.9%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.4% of listings are out of stock. The average listing ranks #455 within Electric Blankets. It carries 3,013 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

30.4%

Average rank

#455in Electric Blankets

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

3,013per listing

Listings tracked

30

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months