bearaby weighted blanket
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Good$104.17avg listing price — sweet spot $15–$100
Review moat
Good1,147.82avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Price range
Okay$33.50–$261.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 169K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bearaby weighted blanket is a $48K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bearaby weighted blanket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $78K–$104K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 13.1%
- Avg brand age
- 44 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
53%
Top 20: 88%
Open market
19%
- YnM34%
- L'AGRATY14%
- Wellfeel12%
- Guohaoi10%
- Anysay6%
- Bearaby6%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -14.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top bearaby weighted blanket search terms
- knitted weighted blanket45K/yr
- knit weighted blanket27K/yr
- knitted weighted blankets for adults14K/yr
- weighted knit blanket18K/yr
- knitted weighted blankets5K/yr
- weighted blanket knit11K/yr
- chunky knit weighted blanket12K/yr
- woven weighted blanket9K/yr
- weighted blanket knitted11K/yr
- weighted knitted blanket7K/yr
Top bearaby weighted blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YnM Cotton Weighted Blanket Handmade Chunky Knitted Design Soft and Cozy Temperature Regulating and Breathable Machine Washable Throw for Sleep or Home Decor (Cream White 43x50 Inch 10lbs)
YnM$95.924.3★1,210 rev
Wellfeel Knitted Weighted Blanket for Adult No Beads Heavy Blanket 48 x 72 12lbs Breathable Chunky Knit Blanket Cooling Weighted Blanket for Hot Sleepers Christmas Home Decor (Ivory White)
Wellfeel$63.214.6★275 rev
LAGRATY Knitted Weighted Blanket - 60x80 15lbs Cooling Chunky Knit Heavy Blanket for Adults Braided Crochet Throw Thick Cable Yarn Knit Decorative Blanket No Beads Evenly Weighted Machine Washable
L'AGRATY$71.814.5★303 rev
Guohaoi Knitted Weighted Blanket for Adults (Light Grey 60x80 15lbs) No Beads Cooling Throw Blanket for Hot Sleepers Home Decor Breathable Chunky Knit Heavy Blanket Use on Queen/King Size Bed
Guohaoi$74.254.3★640 rev
YnM Chunky Throw Blanket Medium-Weight Hand Knitted Skin Friendly Ventilated and Breathable Machine Washable Home Dcor Piece for Couch Sofa and Bed (Atlantis Blue 40x50 Inch)
YnM$37.774.3★964 rev
Newest
by launch date
Anysay Knitted Weighted Blanket for Adult Chunky Knit Weighted Throw for Sleep 60*80 20lbs Cooling Breathable Machine Washable Fall Heavy Blanket for Room Decor (Beige Queen)
Anysay$93.5999 rev
YnM Cooling Weighted Blanket 100% Cotton Handmade Chunky Knitted Blanket Weighted Lap Breathable Heavy Blankets Machine Washable Throw for Sleep or Home Decor (Rose Pink 35x40 Inch 5lbs)
YnM$68.3022 rev
YnM Cooling Weighted Blanket 100% Cotton Handmade Chunky Knitted Blanket Weighted Lap Breathable Heavy Blankets Machine Washable Throw for Sleep or Home Decor (Cream 25x35 Inch 3lbs)
YnM$46.1922 rev
Goodhipi Hand-Knit Weighted Blanket for Adults Presents for Birthday Gifts for Women Chunky Knit Blanket Cooling Breathable Sustainable Machine Washable Organic Cotton(Blue 40*60 8lbs)
Goodhipi$139.6533 rev
Goodhipi Hand-Knit Weighted Blanket for Adults Presents for Birthday Gifts for Women Chunky Knit Blanket Cooling Breathable Sustainable Machine Washable Organic Cotton(Blue 48*72 12lbs)
Goodhipi$170.4533 rev
Trending
90-day click momentum
Bearaby Cotton Hand-Knit Weighted Blankets for Adults - Chunky Knit Blanket - Sustainable Breathable Organic Cooling Weighted Blanket - Machine Washable (Moonstone Grey 15 lbs 40x72)
Bearaby$261.074.5★
LAGRATY Knitted Weighted Blanket - 50x60 10lbs Cooling Chunky Knit Heavy Blanket for Adults Braided Crochet Throw Thick Cable Yarn Knit Decorative No Beads Evenly Weighted Machine Washable
L'AGRATY$84.474.4★
Mr. Sandman Weighted Blanket for Adults Queen Size 15 lbs Soft Cooling Heavy Minky Blanket for Sleep Washable Throw Blanket with Glass Beads 60 x 80 Inches Grey
Mr. Sandman$37.954.7★
Goodhipi Hand-Knit Weighted Blanket for Adults Presents for Birthday Gifts for Women Chunky Knit Blanket Cooling Breathable Sustainable Machine Washable Organic Cotton(Blue 48*72 12lbs)
Goodhipi$170.454.4★
YnM Cooling Weighted Blanket 100% Cotton Handmade Chunky Knitted Blanket Weighted Lap Breathable Heavy Blankets Machine Washable Throw for Sleep or Home Decor (Cream 25x35 Inch 3lbs)
YnM$46.194.5★
What buyers say about bearaby weighted blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Its very soft”
“it is beautifully made”
“Improved sleep”
“It is warm”
“So comfortable and improves your sleep”
“The blanket is lightweight”
“Fantastic value for the money”
“As advertised”
“Great fit”
“It provides a weight without feeling like it's too much or holding you down”
What buyers complain about
“Heavier than expected”
“Not Durable”
“Smaller than I thought not what I expected”
“For $120, this was very disappointing”
“I wish it came with better instructions on how to wash it”
“Color was off”
“LEAKS GLASS SHARDS”
“The problem is that the edges were not crocheted or sewn”
“Not light weight”
“its really hard to keep clean”
Top return reasons
Common questions
- Is bearaby weighted blanket profitable to sell on Amazon United States?
- The niche generates $48K/yr across 33 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the bearaby weighted blanket niche?
- 14 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in bearaby weighted blanket?
- Top complaints mined from reviews: Weight Heavy, Durability, Size-Overall. The return rate is 4.5%.
- When does demand for bearaby weighted blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the bearaby weighted blanket niche?
- Listings span $33.50–$261.07; the average listing price is $104.17 (sweet spot $15–$100). The average incumbent carries 1,148 reviews — the moat a new listing must climb.