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Bearaby Weighted Blanket

Fail

Buyers convert on only 0.3% of searches, so Bearaby Weighted Blanket is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$48K/yr169K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
53%top-5 click share · 14 brands · 23 sellers

Flapen Score

Bearaby Weighted Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Bearaby Weighted Blanket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bearaby Weighted Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Bearaby Weighted Blanket 169K times last year and spent an estimated $48K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
0.3%
Market size, estimated
$48Ka year
Peak month
December4.3× the quietest month
Top search term
knitted weighted blanket45K searches a year

02 · Price

A sale here is worth $104.17.

Listings sell for $104.17 on average, from $33.50 to $261.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $104.17 that is $0 to $10K a year per listing.

Average price
$104.17above the $15 to $100 sweet spot
Price range
$33.50–$261.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #136 within Throws. It carries 1,148 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#136in Throws
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,148per listing
Listings tracked
33

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bearaby Weighted Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

19%

  • Brand 134%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Bearaby Weighted Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Bearaby Weighted Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knitted weighted blanket45K/yr
  • knit weighted blanket27K/yr
  • knitted weighted blankets for adults14K/yr
  • weighted knit blanket18K/yr
  • knitted weighted blankets5K/yr
  • weighted blanket knit11K/yr
  • chunky knit weighted blanket12K/yr
  • woven weighted blanket9K/yr
  • weighted blanket knitted11K/yr
  • weighted knitted blanket7K/yr

Reviews and returns

What reviews say buyers love and hate about Bearaby Weighted Blanket

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Weight Heavy”
4.5%of orders come back
“Heavier than expected”
A buyer, on “Weight Heavy”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bearaby Weighted Blanket questions

Answered from the same tracked data.