Beach Throw Pillows

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months

523K

Growth, 90 days vs prior 90

+39.5%

Conversion, latest week

1.8%

Market size, estimated

$163Ka year

Peak month

July2.7× the quietest month

Top search term

beach pillows61K searches a year

Listings sell for $17.27 on average, from $5.93 to $42.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $17.27 that is $0 to $2K a year per listing.

Average price

$17.27inside the $15 to $100 sweet spot

Price range

$5.93–$42.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,107 within Decorative Pillows, Inserts & Covers. It carries 504 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

2.3%

Average rank

#1,107in Decorative Pillows, Inserts & Covers

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

504per listing

Listings tracked

109

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months