Is Beach Throw Pillows profitable to sell on Amazon United States?

Flapen scores Beach Throw Pillows 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $163K a year across 109 tracked products. 3 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew +39.5% in the last 90 days.

How competitive is the Beach Throw Pillows niche on Amazon United States?

69 brands and 94 sellers compete in Beach Throw Pillows on Amazon United States. The top 5 Beach Throw Pillows products take 24% of clicks, and the top 5 brands take 33%.

What do buyers complain about in Beach Throw Pillows?

Beach Throw Pillows buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Durability. An estimated 5.4% of orders come back, which is high.

When does demand for Beach Throw Pillows peak?

Search demand for Beach Throw Pillows on Amazon United States peaks in Jun–Jul, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Beach Throw Pillows niche?

Beach Throw Pillows sells for $17.27 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.93 to $42.55. The average product has 504 reviews, the count a new listing must catch up to.

Beach Throw Pillows

Maybe

The top 5 brands take only 33% of clicks. But buyers convert on only 1.8% of searches, so Beach Throw Pillows is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 58
58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size: $163K/yr523K searches / yr
90-day growth: +39.5%search demand this quarter
Competition: 24%top-5 click share · 69 brands · 94 sellers

Flapen Score

Beach Throw Pillows against its category

The dotted line is the Home & Kitchen average. Past it, Beach Throw Pillows is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Beach Throw Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Throw Pillows 523K times last year and spent an estimated $163K. The top 5 brands take 33% of clicks. Demand peaks in Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months: 523K
Growth, 90 days vs prior 90: +39.5%
Conversion, latest week: 1.8%
Market size, estimated: $163Ka year
Peak month: July2.7× the quietest month
Top search term: beach pillows61K searches a year

02 · Price

A sale here is worth $17.27.

Listings sell for $17.27 on average, from $5.93 to $42.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $17.27 that is $0 to $2K a year per listing.

Average price: $17.27inside the $15 to $100 sweet spot
Price range: $5.93–$42.55
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,107 within Decorative Pillows, Inserts & Covers. It carries 504 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 99%
Out of stock, average day: 2.3%
Average rank: #1,107in Decorative Pillows, Inserts & Covers
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 504per listing
Listings tracked: 109

04 · Newcomers

3 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 17
Successful launches: 3Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Beach Throw Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

69 rising

Sellers

Top-5 brand share

33%

Top 20: 68%

Top-5 click share

24%

Top 20: 51%

Open market

63%

Brand 110%
Brand 27%
Brand 36%
Brand 46%
Brand 54%
Brand 64%

Demand

Beach Throw Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Beach Throw Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

beach pillows61K/yr +59.9%0.8% conv.
starfish pillow57K/yr +40.9%1.1% conv.
nautical pillows44K/yr +54.4%0.9% conv.
beach throw pillows44K/yr +22.1%0.9% conv.
nautical throw pillows39K/yr +37.2%1.0% conv.
nautical pillow covers33K/yr +31.6%0.6% conv.
coastal outdoor pillows24K/yr +62.1%0.3% conv.
beachy pillows30K/yr +28.9%0.4% conv.
beach pillow covers31K/yr +16.0%1.0% conv.
beachy throw pillows28K/yr +63.3%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Beach Throw Pillows

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”

23%of negative reviews mention “Size-Overall”

5.4%of orders come back

“Bigger then it seems”

A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Beach Throw Pillows questions

Answered from the same tracked data.

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