Beach Rug
MaybeProducts sell for $30.91 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Beach Rug is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 4963
- Market size
- $195K/yr709K searches / yr
- 90-day growth
- +48.2%search demand this quarter
- Competition
- 40%top-5 click share · 31 brands · 39 sellers
Flapen Score
Beach Rug against its category
The dotted line is the Home & Kitchen average. Past it, Beach Rug is stronger. Inside it, weaker.
Market
The Beach Rug market on Amazon at a glance
Shoppers on Amazon United States searched for Beach Rug 709K times last year and spent an estimated $195K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.
- Searches, last 12 months
- 709K
- Growth, 90 days vs prior 90
- +48.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $195Ka year
- Peak month
- July4.2× the quietest month
- Top search term
- ocean rug83K searches a year
02 · Price
A sale here is worth $30.91.
Listings sell for $30.91 on average, from $9.74 to $61.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $30.91 that is $0 to $3K a year per listing.
- Average price
- $30.91inside the $15 to $100 sweet spot
- Price range
- $9.74–$61.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,030 within Bath Rugs. It carries 985 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #1,030in Bath Rugs
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 985per listing
- Listings tracked
- 37
04 · Newcomers
3 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Beach Rug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LUMI Beach Bathroom Rug Soft Microfiber Absorbent Bath Mat 22x34
- Price
- $33.14
- Rating
- 4.6/5
- Reviews
- 1,035
- Age
- 1y ago

Weaverlane Beachy Coastal 5x7 Washable Nursery Rug (Blue Multi 5 x 7)
- Price
- $61.91
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 1y ago

ZSHIFANG Soft Shag 3D Stereo Wave Moss Bedside Rug 2036 Cute Navy Blue Runner Rug Non Slip Washable Bathroom Rugs Bath Mats for Bedroom Bathroom Hallway Home Decor Indoor Doormat Shower Mat
- Price
- $29.62
- Rating
- 4.6/5
- Reviews
- 228
- Age
- 2y ago

Cevolyn Blue Beach Bathroom Rugs Microfiber Nautical Cute Coastal Bath Mats for Bathroom Floor Non Slip Quick Dry Absorbent Bath Rugs with Starfish Seashell Machine Washable 20x32
- Price
- $23.77
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 5mo ago

HRILO Microfiber Bathroom Rugs Absorbent Soft Shaggy Carpet Floor Mats for Shower Tub Sink Toilet Non-Slip Plush Carpet Floor Mats for Living Room Bedroom Kitchen Green24 X 16 Inches
- Price
- $14.62
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 2y ago
Trending
estimated 90-day click momentum
Beach Bathroom Rug 20x32 Inch 3D Textured Coastal Ocean Wave Scalloped Bath Mat with Starfish Shell Decor Soft Microfiber Absorbent Non-Slip Washable Bath Rug for Bathroom Kitchen Entryway
- Price
- $24.28
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 2mo ago

Iczodrow Coastal Rugs with Beach Theme Rug 3.9x5.2 Large Blue Sea Ocean Rug for Livingroom-Non-Slip Nautical Area Mats for Home Tropical Decor
- Price
- $38.07
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 2mo ago

Cevolyn Blue Beach Bathroom Rugs Microfiber Nautical Cute Coastal Bath Mats for Bathroom Floor Non Slip Quick Dry Absorbent Bath Rugs with Starfish Seashell Machine Washable 20x32
- Price
- $23.77
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 5mo ago

Wekapo Beach Blanket Sandproof Beach Mat Big & Compact Sand Free Mat Quick Drying Lightweight & Durable with 6 Stakes & 4 Corner Pockets Standard (1~3 person)
- Price
- $22.50
- Rating
- 4.7/5
- Reviews
- 14,892
- Age
- 5y ago

Beach Pattern 2x6ft Runner Rug Non Slip Washable Kitchen Runner Rug with Rubber BackingLow-Pile Soft Washable Runner Rugs for Hallway Entryway Kitchen Bedroom Living Room Bathroom
- Price
- $22.49
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 1y ago
Newest
by launch date
Iczodrow Coastal Rugs with Beach Theme Rug 3.9x5.2 Large Blue Sea Ocean Rug for Livingroom-Non-Slip Nautical Area Mats for Home Tropical Decor
- Price
- $38.07
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 2mo ago

Beach Bathroom Rug 20x32 Inch 3D Textured Coastal Ocean Wave Scalloped Bath Mat with Starfish Shell Decor Soft Microfiber Absorbent Non-Slip Washable Bath Rug for Bathroom Kitchen Entryway
- Price
- $24.28
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 2mo ago

Cevolyn Blue Beach Bathroom Rugs Microfiber Nautical Cute Coastal Bath Mats for Bathroom Floor Non Slip Quick Dry Absorbent Bath Rugs with Starfish Seashell Machine Washable 20x32
- Price
- $23.77
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 5mo ago

QJHOMO Coastal Bathroom Rugs Beach Ocean Wave Bath Mat Nautical Rug Cute Colorful Bath Rug 3D Starfish Shell Beachy Theme Bathroom Decor Soft Microfiber Carpet Non Slip Washable Bathmat(18x26 inch)
- Price
- $18.43
- Rating
- 4.8/5
- Reviews
- 171
- Age
- 7mo ago

HOMORE Ocean Rugs 5x7 Washable Coastal Rug for Living Room Dark Blue
- Price
- $59.42
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
31 falling
Sellers
39
Est. top-5 brand share
43%
Top 20: 85%
Est. top-5 click share
40%
Top 20: 77%
Open market
53%
- LUMI22%
- Cevolyn6%
- Weaverlane6%
- ZSHIFANG5%
- Britimes5%
- Tritard4%
Demand
Beach Rug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 4.2×
Search terms
Top Beach Rug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ocean rug83K/yr
- lumi soft and absorbent beach bathroom rug non-slip backing ideal for bathroom kitchen and entryway decor sea beach starfish shell bath decor blue 22x3421K/yr
- beach rug53K/yr
- nautical rug57K/yr
- coastal bathroom rugs48K/yr
- beach bathroom rugs42K/yr
- coastal bath mat20K/yr
- nautical rugs24K/yr
- nautical bathroom rugs25K/yr
- beach bathroom rug15K/yr
Reviews and returns
What reviews say buyers love and hate about Beach Rug
We read the reviews and the return reasons for every product selling here.
“So small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beach Rug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









