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Beach Rug

Maybe

Products sell for $30.91 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Beach Rug is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 49
Market size
$195K/yr709K searches / yr
90-day growth
+48.2%search demand this quarter
Competition
40%top-5 click share · 31 brands · 39 sellers

Flapen Score

Beach Rug against its category

The dotted line is the Home & Kitchen average. Past it, Beach Rug is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Rug 709K times last year and spent an estimated $195K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months
709K
Growth, 90 days vs prior 90
+48.2%
Conversion, latest week
0.9%
Market size, estimated
$195Ka year
Peak month
July4.2× the quietest month
Top search term
ocean rug83K searches a year

02 · Price

A sale here is worth $30.91.

Listings sell for $30.91 on average, from $9.74 to $61.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $30.91 that is $0 to $3K a year per listing.

Average price
$30.91inside the $15 to $100 sweet spot
Price range
$9.74–$61.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,030 within Bath Rugs. It carries 985 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#1,030in Bath Rugs
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
985per listing
Listings tracked
37

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Beach Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

39

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

40%

Top 20: 77%

Open market

53%

  • Brand 122%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Beach Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 4.2×

Search terms

Top Beach Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ocean rug83K/yr
  • lumi soft and absorbent beach bathroom rug non-slip backing ideal for bathroom kitchen and entryway decor sea beach starfish shell bath decor blue 22x3421K/yr
  • beach rug53K/yr
  • nautical rug57K/yr
  • coastal bathroom rugs48K/yr
  • beach bathroom rugs42K/yr
  • coastal bath mat20K/yr
  • nautical rugs24K/yr
  • nautical bathroom rugs25K/yr
  • beach bathroom rug15K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Rug

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
2.7%of orders come back
“So small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beach Rug questions

Answered from the same tracked data.