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Beach Gifts

Maybe

The top 5 products take only 9% of clicks. But shoppers spend an estimated $89K a year here, so Beach Gifts is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$89K/yr263K searches / yr
90-day growth
+32.3%search demand this quarter
Competition
9%top-5 click share · 219 brands · 275 sellers

Flapen Score

Beach Gifts against its category

The dotted line is the Home & Kitchen average. Past it, Beach Gifts is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Gifts 263K times last year and spent an estimated $89K. The top 5 brands take 14% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
+32.3%
Conversion, latest week
2.0%
Market size, estimated
$89Ka year
Peak month
December5.0× the quietest month
Top search term
beach signs26K searches a year

02 · Price

A sale here is worth $17.25.

Listings sell for $17.25 on average, from $5.02 to $69.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.25 that is $0 to $2K a year per listing.

Average price
$17.25inside the $15 to $100 sweet spot
Price range
$5.02–$69.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #3,230 within Decorative Signs & Plaques. It carries 1,276 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#3,230in Decorative Signs & Plaques
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,276per listing
Listings tracked
268

04 · Newcomers

10 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top Beach Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

219 falling

Sellers

275

Top-5 brand share

14%

Top 20: 35%

Top-5 click share

9%

Top 20: 28%

Open market

86%

  • Brand 14%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Beach Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.0×

Search terms

Top Beach Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach signs26K/yr
  • beach sign26K/yr
  • beach house gifts33K/yr
  • seashell decorations19K/yr
  • ocean theme18K/yr
  • beach outdoor decor13K/yr
  • beach signs wall decor19K/yr
  • ocean bathroom18K/yr
  • ocean office decor10K/yr
  • beach theme bathroom accessories11K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Gifts

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Bigger than I expected”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Beach Gifts questions

Answered from the same tracked data.