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Beach Coasters

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend an estimated $70K a year here, so Beach Coasters is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$70K/yr131K searches / yr
90-day growth
+38.9%search demand this quarter
Competition
32%top-5 click share · 46 brands · 53 sellers

Flapen Score

Beach Coasters against its category

The dotted line is the Home & Kitchen average. Past it, Beach Coasters is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Coasters market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Coasters 131K times last year and spent an estimated $70K. The top 5 brands take 35% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+38.9%
Conversion, latest week
3.5%
Market size, estimated
$70Ka year
Peak month
July2.1× the quietest month
Top search term
coastal coasters45K searches a year

02 · Price

A sale here is worth $15.00.

Listings sell for $15.00 on average, from $5.01 to $27.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.00 that is $0 to $2K a year per listing.

Average price
$15.00inside the $15 to $100 sweet spot
Price range
$5.01–$27.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #736 within Bar Tools & Drinkware. It carries 790 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
6.5%
Average rank
#736in Bar Tools & Drinkware
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
790per listing
Listings tracked
54

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Beach Coasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

53

Top-5 brand share

35%

Top 20: 72%

Top-5 click share

32%

Top 20: 68%

Open market

62%

  • Brand 112%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Beach Coasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Beach Coasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coastal coasters45K/yr
  • beach coasters24K/yr
  • nautical coasters17K/yr
  • coastal coasters set of 410K/yr
  • beachy coasters9K/yr
  • ocean coasters8K/yr
  • tropical coasters6K/yr
  • seashell coasters4K/yr
  • beach coasters set of 44K/yr
  • beach coaster4K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Coasters

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Poor quality, breaks easily, looks cheap”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Beach Coasters questions

Answered from the same tracked data.