Bayberry Candles

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

4.0%

Market size, estimated

$206Ka year

Peak month

December44.3× the quietest month

Top search term

bayberry candles94K searches a year

Listings sell for $30.03 on average, from $6.85 to $86.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $30.03 that is $8K to $15K a year per listing.

Average price

$30.03inside the $15 to $100 sweet spot

Price range

$6.85–$86.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$8K–$15K

Returns

0.8%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,612 within Candles. It carries 303 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

81%

Out of stock, average day

9.1%

Average rank

#1,612in Candles

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

303per listing

Listings tracked

58

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months