Is bayberry candles profitable to sell on Amazon United States?

The niche generates $206K/yr across 58 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (64/100).

How competitive is the bayberry candles niche?

29 brands and 64 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in bayberry candles?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.

When does demand for bayberry candles peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 44.3× the quietest.

What does it cost to enter the bayberry candles niche?

Listings span $6.85–$86.39; the average listing price is $30.03 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.

bayberry candles

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.03

avg listing price — sweet spot $15–$100

Price range

Great$6.85–$86.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great303.17

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$206K

$206K/yr · 173K searches

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bayberry candles is a $206K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

bayberry candles market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $450K–$601K; units × avg price
Conversion rate: 4.0%
Avg BSR: #1,612
Page quality: 0%
Prime: 81%
Sponsored: 62%
Out of stock: 9.1%
Avg brand age: 79 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

31%

Top 20: 70%

Open market

38%

Colonial Candle20%
Fair Harbor15%
Shortie's Candle Company8%
Candlestock6%
Root6%
Nakazawa5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 44.3×

Open Trend

Top bayberry candles search terms

bayberry candles94K/yr -17.6%4.1% conv.
bayberry14K/yr +28.0%1.7% conv.
bayberry candle15K/yr -11.8%5.6% conv.
bayberry taper candles13K/yr -18.1%4.2% conv.
bayberry candles genuine26K/yr -52.0%4.6% conv.
real bayberry candles4K/yr -6.8%7.2% conv.
bayberry tapers4K/yr -23.6%2.4% conv.
bayberry candles for luck5K/yr -90.2%8.3% conv.

All search terms

Top bayberry candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colonial Candle Bayberry Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA

Colonial Candle$15.844.3★278 rev

Colonial Candle Bayberry Scented Jar Candle 2 Wick 3.5 oz Mottled Wax Candle

Colonial Candle$10.954.1★579 rev

200g Dried Bayberry Chinese Special Casual Snack Combination of Sweet and Sour Flavor Bayberr

Nakazawa$11.973.1★3 rev

Williamsburg Bayberry Candles Tapers with Candle Legend - Bayberry Scented - Buyacandle

Buyacandle.com$17.934.7★2,444 rev

Colonial Candle 10 Inch Bayberry Scented Taper Candle Virtually Dripless Premium Wax with Cotton Wick Pack of 2 Up to 10 Hour Burn - Made in The USA

Colonial Candle$10.914.6★681 rev

Newest

by launch date

200g Dried Bayberry Chinese Special Casual Snack Combination of Sweet and Sour Flavor Bayberr

Nakazawa$11.973 rev

4mo ago

Mixrug 12+ Bayberry Bush Seeds for Planting Giant Bayberry Seeds Native Bird Southern California Attracting Shrub Landscaping Salt & Drought Tolerant Hedge Plant for Garden Outdoor

Mixrug$6.852 rev

7mo ago

Colonial Candle Bayberry Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA

Colonial Candle$15.84278 rev

1y ago

Generic Bayberry Green Pillar Candle

Generic$14.528 rev

2y ago

Fair Harbor Bayberry Trunk Mens Swim Suits with Liner 7-inch Inseam Anti-Chafe Classic fit Swim Trunks

Fair Harbor$85.35231 rev

2y ago

What buyers say about bayberry candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Fresh scent”

Gifting Purpose5%

“Christmas gift”

Value For Money5%

“Very reasonable price”

Quality-Overall5%

“High quality glass jar and lid, sturdy”

Brightness/Shine/Glow4%

“Easy to light”

Durability3%

“lasts a good while”

Advertised Vs Actual Product2%

“As advertised”

Color1%

“Attractive color”

Taste-Overall1%

“Great barberries”

Size-Overall1%

“Perfect size”

What buyers complain about

Smell46%

“It smells like”

Size-Overall9%

“didn't fit so I can't even use them”

Value For Money9%

“Super Expensive”

Quality-Overall4%

“Bad quality”

Flammable3%

“Burns like a tiny oil refinery with petroleum fumes”

Color3%

“It was all dark brown”

Advertised Vs Actual Product3%

“This is absolutely false advertising”

Storage Temperature2%

“Perhaps they should be refrigerated”

Moist/Dry2%

“drying them became another difficulty”

Sweetness1%

“just a little too sweet”

Top return reasons

Size-Overall47%

Smell19%

Length7%

Waist Fit5%

Color4%

Advertised Vs Actual Product3%

Hip Fit3%

Value For Money3%

Material Quality2%

Thigh Fit1%

Common questions

Is bayberry candles profitable to sell on Amazon United States?: The niche generates $206K/yr across 58 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (64/100).
How competitive is the bayberry candles niche?: 29 brands and 64 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in bayberry candles?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
When does demand for bayberry candles peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 44.3× the quietest.
What does it cost to enter the bayberry candles niche?: Listings span $6.85–$86.39; the average listing price is $30.03 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.