Is battle shots drinking game profitable to sell on Amazon United States?

The niche generates $7K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (37/100).

How competitive is the battle shots drinking game niche?

9 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in battle shots drinking game?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Fun/Entertainment Experience. The return rate is 2.0%.

When does demand for battle shots drinking game peak?

Demand peaks in Jul–Sep; the busiest month runs 3.0× the quietest.

What does it cost to enter the battle shots drinking game niche?

Listings span $10.13–$45.74; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 2,843 reviews — the moat a new listing must climb.

battle shots drinking game

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$24.04

avg listing price — sweet spot $15–$100

Price range

Great$10.13–$45.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,843.2

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 21K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, battle shots drinking game is a $7K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

battle shots drinking game market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$6K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,098
Page quality: 0%
Prime: 87%
Sponsored: 67%
Out of stock: 14.1%
Avg brand age: 47 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

TRUE24%
moopok23%
Tipsy Together13%
Hasbro Gaming11%
GoSports9%
ShouldWeDrinkTonight7%
Open — no brand owns it (3 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

Peak months: Jul, Sep · busiest ÷ quietest = 3.0×

Open Trend

Top battle shots drinking game search terms

battle shots drinking game7K/yr -28.7%1.0% conv.
battle shots5K/yr -6.8%0.4% conv.
battleship drinking game3K/yr +18.3%0.4% conv.
battleshots drinking game4K/yr -24.3%0.0% conv.
battleshots2K/yr -17.8%2.0% conv.

All search terms

Top battle shots drinking game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

True War Shots Battle Shipwreck Drinking Board Game for Adults Shot Glasses for Any Liquor or Beer 2 Player Red and Blue Paper Plastic Set of 1

TRUE$22.674.4★97 rev

Tipsy Ships Battle Pong Party Game - 22 Plastic Cups 8 Ship Trays 3 Ping Pong Balls Included. Battle on Any Table! (Tipsy Ships Battle Set (with Cups))

Tipsy Together$27.673.5★2 rev

moopok Fast Sling Puck Game - Fast Action Super Foosball Table Desktop Battle Slingshot Wooden Air Hockey Board Game -Guaranteed Fun for Family Game Night or Friends Party

moopok$14.124.4★3,191 rev

moopok Fast Sling Puck Game - Fast Action Super Foosball Table Desktop Battle Slingshot Wooden Air Hockey Board Game -Guaranteed Fun for Family Game Night or Friends Party

moopok$25.514.4★3,191 rev

Hasbro Gaming Battleship Shots

Hasbro Gaming$29.834.6★2,304 rev

Newest

by launch date

Tipsy Ships Battle Pong Party Game - 22 Plastic Cups 8 Ship Trays 3 Ping Pong Balls Included. Battle on Any Table! (Tipsy Ships Battle Set (with Cups))

Tipsy Together$27.672 rev

8mo ago

Tipsy Ships Battle Pong Party Game - 8 Ship Trays 3 Ping Pong Balls Included. Battle on Any Table! (Tipsy Ships Battle Set (Without Cups))

Tipsy Together$21.7910 rev

8mo ago

Fofeadm Drinking Board Games for Adults Rubber Mat Drinking Board Game Funny Party Interactive Drinking Games for Game Night Birthday Family Play or Any Occasion Age 21+ 2-8 Players

Fofeadm$10.13579 rev

1y ago

GoSports Tipsy Toss Game Set - Flying Disc Bottle Drop Yard Game - Choose Pro or Standard

GoSports$37.072,381 rev

4y ago

ShouldWeDrinkTonight Tipsy Ships Set V2 - The Ultimate Battle Pong Party Game - 22 Plastic Cups 8 Ship Trays 3 Ping Pong Balls Included. Battle on Any Table!

ShouldWeDrinkTonight$30.50108 rev

5y ago

What buyers say about battle shots drinking game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience51%

“Fun”

Durability7%

“The material seems durable”

Quality-Overall5%

“this product was well made”

Gifting Purpose5%

“This would be a great gift for white elephant of secret santa exchanges”

Trivia Games5%

“the classic Battleship game I loved as a kid”

Assembly/Installation4%

“Simply to put together”

Value For Money3%

“Its a really good price for what you get”

Ease Of Use3%

“easy to use”

Advertised Vs Actual Product3%

“Super fun game and as described”

Storage Capacity2%

“Fun game easy storage”

What buyers complain about

Instructions/User Manual/Troubleshooting20%

“did not come with instructions on how to play the game”

Quality-Overall18%

“That said, the execution isnt perfect”

Fun/Entertainment Experience10%

“It just wasn't as fun as it looked”

Durability10%

“Broke on second use”

Thickness5%

“Very thin plastic”

Print Quality5%

“The printing is not very readable”

Size-Overall5%

“It's really small”

Texture/Consistency-Overall5%

“a weird texture”

Mess Free5%

“a bit messy”

Top return reasons

Size-Overall34%

Quality-Overall11%

Value For Money11%

Advertised Vs Actual Product10%

Defective Material/Parts6%

Fun/Entertainment Experience5%

Instructions/User Manual/Troubleshooting5%

Material Quality5%

Strength2%

Functionality-Overall2%

Common questions

Is battle shots drinking game profitable to sell on Amazon United States?: The niche generates $7K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (37/100).
How competitive is the battle shots drinking game niche?: 9 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in battle shots drinking game?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Fun/Entertainment Experience. The return rate is 2.0%.
When does demand for battle shots drinking game peak?: Demand peaks in Jul–Sep; the busiest month runs 3.0× the quietest.
What does it cost to enter the battle shots drinking game niche?: Listings span $10.13–$45.74; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 2,843 reviews — the moat a new listing must climb.