Battery Operated Electric Blanket
FailDemand is soft, at -81.3% this quarter, so Battery Operated Electric Blanket is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $44K/yr60K searches / yr
- 90-day growth
- -81.3%search demand this quarter
- Competition
- 30%top-5 click share · 23 brands · 28 sellers
Flapen Score
Battery Operated Electric Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Battery Operated Electric Blanket is stronger. Inside it, weaker.
Market
The Battery Operated Electric Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Battery Operated Electric Blanket 60K times last year and spent an estimated $44K. The top 5 brands take 46% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -81.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $44Ka year
- Top search term
- cordless heated blanket rechargeable28K searches a year
02 · Price
A sale here is worth $60.60.
Listings sell for $60.60 on average, from $27.57 to $116.81. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $60.60 that is $0 to $6K a year per listing.
- Average price
- $60.60inside the $15 to $100 sweet spot
- Price range
- $27.57–$116.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #659 within Electric Blankets. It carries 458 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 34.1%
- Average rank
- #659in Electric Blankets
- Average rating
- 3.92 starsAmazon United States average 4.42 stars
- Average reviews
- 458per listing
- Listings tracked
- 43
04 · Newcomers
8 of last year's 34 launches cleared the first-year sales bar.
34 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Battery Operated Electric Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
28
Top-5 brand share
46%
Top 20: 97%
Top-5 click share
30%
Top 20: 72%
Open market
48%
- Brand 116%
- Brand 210%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Battery Operated Electric Blanket search demand
Weekly searches over the year. Pick a range.
Search terms
Top Battery Operated Electric Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cordless heated blanket rechargeable28K/yr
- battery operated electric blanket27K/yr
- outdoor heating blanket5K/yr
Reviews and returns
What reviews say buyers love and hate about Battery Operated Electric Blanket
We read the reviews and the return reasons for every product selling here.
“Uneven heating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Battery Operated Electric Blanket questions
Answered from the same tracked data.









