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Bats

Pass

Bats scores 65 out of 100, a Pass. Shoppers spend an estimated $269K a year here, search demand grew +135.4% this quarter, and an estimated 3.0% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$269K/yr791K searches / yr
90-day growth
+135.4%search demand this quarter
Competition
43%top-5 click share · 44 brands · 50 sellers

Flapen Score

Bats against its category

The dotted line is the Home & Kitchen average. Past it, Bats is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bats market on Amazon at a glance

Shoppers on Amazon United States searched for Bats 791K times last year and spent an estimated $269K. The top 5 brands take 45% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 791K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +135.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months
791K
Growth, 90 days vs prior 90
+135.4%
Conversion, latest week
3.3%
Market size, estimated
$269Ka year
Peak month
October40.5× the quietest month
Top search term
halloween bats105K searches a year

02 · Price

A sale here is worth $10.28.

Listings sell for $10.28 on average, from $2.69 to $24.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $10.28 that is $21K to $26K a year per listing.

Average price
$10.28under the $15 to $100 sweet spot
Price range
$2.69–$24.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$21K–$26K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #3,949 within Window Treatments. It carries 351 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
9.7%
Average rank
#3,949in Window Treatments
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
351per listing
Listings tracked
47

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

44 rising

Sellers

50

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

43%

Top 20: 77%

Open market

50%

  • Brand 112%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Bats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 40.5×

Search terms

Top Bats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween bats105K/yr
  • bats wall decor204K/yr
  • bat decorations54K/yr
  • bat wall decor38K/yr
  • hanging bats68K/yr
  • bats decor19K/yr
  • halloween bats wall decor33K/yr
  • halloween bat decor15K/yr
  • halloween bat20K/yr
  • bats halloween decor68K/yr

Reviews and returns

What reviews say buyers love and hate about Bats

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Adhesion/Stickiness”
3.0%of orders come back
“Adhesive issue”
A buyer, on “Adhesion/Stickiness”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bats questions

Answered from the same tracked data.