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batman blanket

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 12Conversion 27Competition 53Returns 83Price range 84Avg price 95Brand share 5Review moat 84Quality gap 55

Avg price

Incredible$25.37

avg listing price — sweet spot $15–$100

Review moat

Great312.21

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.41–$44.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$89K

$89K/yr · 161K searches

Growth

Bad-26.5%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, batman blanket is a $89K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

batman blanket market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$101K–$127K
units × avg price
Conversion rate
2.2%
Avg BSR
#3,785
Page quality
0%
Prime
100%
Sponsored
66%
Out of stock
1.4%
Avg brand age
45 months
Avg seller age
162 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

1%

  • Northwest42%
  • LOGOVISION26%
  • Characters Wholesale Outlet inc13%
  • Franco12%
  • The Northwest Store4%
  • KIDS PREFERRED1%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Top batman blanket search terms

  • batman blanket113K/yr
  • batman blanket for adults21K/yr
  • batman throw blanket14K/yr
  • batman blanket for kids9K/yr
  • dc blanket4K/yr
All search terms

Top batman blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$18K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about batman blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel40%

“Super soft blanket”

Quality-Overall9%

“Great quality”

Value For Money6%

“Best value for the money”

Comfort-Overall5%

“comfortable”

Design-Overall5%

“Nice design and perfect size to carry everywhere”

Gifting Purpose4%

“Perfect gift to convert your spider man loving child over to be a batfan”

Color4%

“Bright color”

Warmth3%

“The best thing to just cozy up to my boyfriend loved it”

Size-Overall3%

“Perfect size”

Weight Light2%

“lightweight”

What buyers complain about

Size-Overall27%

“Too small”

Brightness/Shine/Glow7%

“Doesnt light up whatsoever”

Battery Life7%

“Lasted for about a month before I had to change batteries”

Material Quality5%

“Not fabric”

Thickness4%

“thin”

Quality-Overall4%

“Cheap cheap”

Durability4%

“I fear this blanket won't make it long”

Stitch/Finish/Polish3%

“poorly sewn seam”

Touch/Button Controls3%

“Button to turn off”

Weight Heavy3%

“it is heavy for toddler”

Top return reasons

Size-Overall36%
Advertised Vs Actual Product17%
Thin16%
Material Quality11%
Quality-Overall5%
Design-Overall3%
Durability2%
Value For Money2%
Soft Feel2%
Strength2%

Common questions

Is batman blanket profitable to sell on Amazon United States?
The niche generates $89K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (43/100).
How competitive is the batman blanket niche?
7 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in batman blanket?
Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Battery Life. The return rate is 1.6%.
When does demand for batman blanket peak?
Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the batman blanket niche?
Listings span $10.41–$44.84; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.