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Batman Blanket

Fail

The top 5 brands take 98% of clicks, so Batman Blanket is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$89K/yr161K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
53%top-5 click share · 7 brands · 30 sellers

Flapen Score

Batman Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Batman Blanket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Batman Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Batman Blanket 161K times last year and spent an estimated $89K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
2.2%
Market size, estimated
$89Ka year
Peak month
December6.2× the quietest month
Top search term
batman blanket113K searches a year

02 · Price

A sale here is worth $25.37.

Listings sell for $25.37 on average, from $10.41 to $44.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.37 that is $0 to $3K a year per listing.

Average price
$25.37inside the $15 to $100 sweet spot
Price range
$10.41–$44.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #3,785 within Throws. It carries 312 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#3,785in Throws
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
312per listing
Listings tracked
29

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Batman Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

1%

  • Brand 142%
  • Brand 226%
  • Brand 313%
  • Brand 412%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Batman Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Batman Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batman blanket113K/yr
  • batman blanket for adults21K/yr
  • batman throw blanket14K/yr
  • batman blanket for kids9K/yr
  • dc blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Batman Blanket

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Soft Feel”
27%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Too small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Batman Blanket questions

Answered from the same tracked data.