Is bathtub tray profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 37 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the bathtub tray niche?

22 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in bathtub tray?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 3.7%.

When does demand for bathtub tray peak?

Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the bathtub tray niche?

Listings span $15.16–$71.13; the average listing price is $32.19 (sweet spot $15–$100). The average incumbent carries 3,975 reviews — the moat a new listing must climb.

bathtub tray

Worth a look

Shows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.6M

$2.6M/yr · 2.7M searches

Avg price

Incredible$32.19

avg listing price — sweet spot $15–$100

Price range

Incredible$15.16–$71.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,974.92

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bathtub tray is a $2.6M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

bathtub tray market data

Units sold / yr: 80K–100K; avg 2,000–2,500/product
Revenue / yr: $2.6M–$3.2M; units × avg price
Conversion rate: 3.0%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.4%
Avg brand age: 32 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 flat

Sellers

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

45%

Top 20: 85%

Open market

24%

ROYAL CRAFT WOOD24%
Banlilu19%
Yirilan13%
Realgulf12%
Teakhzct5%
HOME IT4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -14.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top bathtub tray search terms

bathtub tray842K/yr -18.1%2.6% conv.
bath tray369K/yr -19.8%2.8% conv.
bath tray for tub223K/yr -20.5%3.4% conv.
bath tub tray157K/yr -14.3%2.2% conv.
bathtub caddy131K/yr -1.0%1.2% conv.
tub tray125K/yr -8.7%1.9% conv.
bath tub tray wood136K/yr -21.8%2.3% conv.
bathtub trays for tub143K/yr -23.5%2.6% conv.
bath table105K/yr -13.9%2.3% conv.
bathtub shelf67K/yr -2.1%0.6% conv.

All search terms

Top bathtub tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ROYAL CRAFT WOOD Premium Foldable Bathtub Tray Caddy - Wood Bath Tray for Tub Bamboo Shelf Expandable Bath Table Trays Bathtub & Bathroom Accessories for New Home & Mothers Birthday Gifts for Mom

ROYAL CRAFT WOOD$28.474.6★25,034 rev

ROYAL CRAFT WOOD Premium Foldable Bathtub Tray Caddy - Wood Bath Tray for Tub Bamboo Shelf Expandable Bath Table Trays Bathtub & Bathroom Accessories for New Home & Mothers Birthday Gifts for Mom

ROYAL CRAFT WOOD$44.674.6★25,034 rev

Premium Bathtub Tray Caddy Expandable Bath Tray Unique House Warming Gifts New Home Anniversary and Wedding Gifts for Couple Bridal Shower Gift for Women

Yirilan$23.204.3★3,179 rev

Premium Bamboo Bathtub Tray Caddy - Bath Tub Tray Table for Bathtub - Bath Caddy Tray for Bathtub Expandable Size Fits Most Bath Tubs

Banlilu$22.244.5★3,002 rev

Realgulf Bamboo Bathtub Tray Brown Bath Caddy

Realgulf$36.894.6★179 rev

Newest

by launch date

Expandable Clear Acrylic Bathtub Tray Caddy Foldable Tub Bath Tray with Drain Slots Slip-Resistant Waterproof Bathroom Shelf Caddy & Home Spa Gift for Women

onannos$18.1581 rev

7mo ago

Realgulf Bamboo Bathtub Tray Brown Bath Caddy

Realgulf$36.89179 rev

8mo ago

Home It Premium Foldable Bathtub Tray - Bamboo Waterproof Bath Tray for tub Caddy - Wooden Holder for Wine Book Soap Phone Luxury Gift for Men & Women - Expandable Fits Most Tubs in Bathroom

HOME IT$26.72156 rev

10mo ago

Yirilan Bamboo Bathtub Tray Caddy Premium Bathtub Tray Caddy Expandable Bath Tray Gifts for Women Black

Yirilan$23.1490 rev

11mo ago

Bathtub Tray Caddy - Bath Tray - Bath Tub Table Tray Caddy - Bamboo Bath Tray for Tub

Teakhzct$15.16181 rev

1y ago

What buyers say about bathtub tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality and exactly as advertised”

Comfort-Overall8%

“So comfortable”

Size-Overall8%

“Fits perfect”

Strength7%

“Strong and sturdy”

Advertised Vs Actual Product6%

“As described”

Design-Overall5%

“The craftsmanship feels sturdy”

Value For Money4%

“Great Value”

Ease Of Use4%

“Very handy”

Assembly/Installation3%

“easy to set up”

Storage Capacity3%

“easy to store”

What buyers complain about

Quality-Overall13%

“No quality control”

Durability13%

“Fell apart”

Size-Overall6%

“Way too small”

Strength5%

“Not sturdy”

Suction4%

“The suction cups are pretty weak”

Assembly/Installation3%

“Cant even install”

Wood Quality3%

“wood immediately split”

Design-Overall3%

“Not secure slide out design”

Value For Money3%

“the price should be cheaper”

Ease Of Use3%

“Unable to use it”

Top return reasons

Size-Overall37%

Color8%

Defective Material/Parts6%

Advertised Vs Actual Product5%

Quality-Overall4%

Wood Quality4%

Strength3%

Compatibility-Overall3%

Functionality-Overall3%

Value For Money2%

Common questions

Is bathtub tray profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 37 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the bathtub tray niche?: 22 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in bathtub tray?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 3.7%.
When does demand for bathtub tray peak?: Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the bathtub tray niche?: Listings span $15.16–$71.13; the average listing price is $32.19 (sweet spot $15–$100). The average incumbent carries 3,975 reviews — the moat a new listing must climb.