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Bathtub Tray

Maybe

Shoppers spend an estimated $2.6M a year here. But demand is soft, at -14.4% this quarter, so Bathtub Tray is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$2.6M/yr2.7M searches / yr
90-day growth
-14.4%search demand this quarter
Competition
45%top-5 click share · 22 brands · 29 sellers

Flapen Score

Bathtub Tray against its category

The dotted line is the Home & Kitchen average. Past it, Bathtub Tray is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathtub Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Bathtub Tray 2.7M times last year and spent an estimated $2.6M. The top 5 brands take 73% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
3.0%
Market size, estimated
$2.6Ma year
Peak month
December2.6× the quietest month
Top search term
bathtub tray842K searches a year

02 · Price

A sale here is worth $32.19.

Listings sell for $32.19 on average, from $15.16 to $71.13. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $32.19 that is $64K to $80K a year per listing.

Average price
$32.19inside the $15 to $100 sweet spot
Price range
$15.16–$71.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$64K–$80K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #32 within Bathtub Accessories. It carries 3,975 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#32in Bathtub Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,975per listing
Listings tracked
37

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bathtub Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 flat

Sellers

29

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

45%

Top 20: 85%

Open market

24%

  • Brand 124%
  • Brand 219%
  • Brand 313%
  • Brand 412%
  • Brand 55%
  • Brand 64%

Demand

Bathtub Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Bathtub Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathtub tray842K/yr
  • bath tray369K/yr
  • bath tray for tub223K/yr
  • bath tub tray157K/yr
  • bathtub caddy131K/yr
  • tub tray125K/yr
  • bath tub tray wood136K/yr
  • bathtub trays for tub143K/yr
  • bath table105K/yr
  • bathtub shelf67K/yr

Reviews and returns

What reviews say buyers love and hate about Bathtub Tray

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
3.7%of orders come back
“No quality control”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bathtub Tray questions

Answered from the same tracked data.