bathtub liner
Skip itA deep review moat (13,410 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Price range
Good$5.96–$24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 201K searches
Review moat
Bad13,409.61avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bathtub liner is a $98K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
bathtub liner market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $80K–$107K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #401
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.1%
- Avg brand age
- 45 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
32
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
59%
Top 20: 97%
Open market
31%
- AGPTEK21%
- Safe Way Traction16%
- AUSAULAC11%
- MAQIHAN10%
- TEESHLY8%
- Swingers5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top bathtub liner search terms
- bathtub liner42K/yr
- tub liners for bathtubs30K/yr
- tub liner21K/yr
- bathtub liner for damaged tub10K/yr
- bathtub liners25K/yr
- bath tub liner11K/yr
- bathtub liners disposable9K/yr
- bath tub liners9K/yr
- bath liner for tub7K/yr
- bathtub liners for tub11K/yr
Top bathtub liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AGPTEK 12 Pack Disposable Bathtub Cover Liner 102 x47 Inch
AGPTEK$15.014.2★2,266 rev
Safe Way Traction 16 X 40 White Adhesive Vinyl Anti Slip Non Skid Safety Bath Mat with Drain Cut Out
Safe Way Traction$15.274.4★3,876 rev
12 Pcs Bathtub Cover Individual Pack Bath tub Liner Large (102x47) Disposable Covers Liner Bag for Travel and Household Portable Bath tub Plastic Bag by Ausaulac
AUSAULAC$13.974.2★577 rev
MAQIHAN Disposable Bathtub Cover Liner - 102 x 47 Inch Large Bathtub Liner
MAQIHAN$5.964.2★135 rev
TEESHLY Bathtub Mats for Shower Tub Extra Long Non-Slip 39 x 16 Inch Bath Mat with Drain Holes and Suction Cups BathMat for Bathroom with Machine Washable (Clear Grey)
TEESHLY$9.494.5★11,301 rev
Newest
by launch date
Tbestmax 12 Pack Disposable Bathtub Cover Liners Large Bath Tub Liner for Salon Household and Hotel (102 x47 inch)
Tbestmax$10.0811 rev
12PCS Disposable Bathtub Cover Liner ANTFEES Large Bathtub Lining Plastic Bag Cover for Salon Household and Hotel Bath Tubs (102 x47)
ANTFEES$9.0793 rev
OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey
OTHWAY$11.021,676 rev
MAQIHAN Disposable Bathtub Cover Liner - 102 x 47 Inch Large Bathtub Liner
MAQIHAN$5.96135 rev
10-Pack Quality Bathtub Cover Liner Disposable Travel Bathtub Plastic Bag Portable Leak-Proof Large Thickened Bath Tubs Lining Film for Home Hotel Bathtubs (102 x47 Inch) Each Individually Packaged
YTZJ Direct$7.5344 rev
Trending
90-day click momentumTbestmax 12 Pack Disposable Bathtub Cover Liners Large Bath Tub Liner for Salon Household and Hotel (102 x47 inch)
Tbestmax$10.083.7★
OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey
OTHWAY$11.024.4★
homerella Bathtub Mat Non Slip 35x16 Shower Mat Non Slip Anti Mold BPA Free
Homerella$23.624.5★
12PCS Disposable Bathtub Cover Liner ANTFEES Large Bathtub Lining Plastic Bag Cover for Salon Household and Hotel Bath Tubs (102 x47)
ANTFEES$9.074.0★
40 Pack Disposable Bathtub Liner 102 x 47 Large Size Bathtub Cover Liner Individual Pack Transparent Thickened Plastic Bathtub Bag for Traveling Household Hotel Salon Emergency Water Storage
SynHHergyx$22.114.0★
What buyers say about bathtub liner
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“No Slip”
“Fits tub well”
“As described”
“Great purchase”
“Works as described perfectly”
“Sticks great”
“Quick clean up”
“It still looks like new”
“It's comfortable”
What buyers complain about
“No Grip”
“does not have good adhesive”
“Pretty thick material”
“Does not suction”
“Cheap quality”
“Very big in size”
“Chemical smell”
“I guess one cant expect much for that low price”
“Poor material”
“Not so easy to clean”
Top return reasons
Common questions
- Is bathtub liner profitable to sell on Amazon United States?
- The niche generates $98K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the bathtub liner niche?
- 21 brands and 32 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in bathtub liner?
- Top complaints mined from reviews: Grip, Adhesion/Stickiness, Thickness. The return rate is 1.4%.
- When does demand for bathtub liner peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the bathtub liner niche?
- Listings span $5.96–$24.83; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 13,410 reviews — the moat a new listing must climb.