Is bathroom tray profitable to sell on Amazon United States?

The niche generates $572K/yr across 72 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the bathroom tray niche?

57 brands and 67 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in bathroom tray?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Stain Resistance. The return rate is 3.1%.

When does demand for bathroom tray peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the bathroom tray niche?

Listings span $5.32–$38.23; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 1,638 reviews — the moat a new listing must climb.

bathroom tray

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$15.55

avg listing price — sweet spot $15–$100

Price range

Good$5.32–$38.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$572K

$572K/yr · 2.7M searches

Review moat

Okay1,637.93

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, bathroom tray is a $572K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

bathroom tray market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $467K–$622K; units × avg price
Conversion rate: 1.4%
Avg BSR: #148
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

57 falling

Sellers

Top-5 brand share

38%

Top 20: 74%

Top-5 click share

26%

Top 20: 60%

Open market

58%

zoocatia14%
Heagoale7%
ALELION6%
Koville6%
Focusonit6%
NiuYichee4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +8.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top bathroom tray search terms

bathroom tray680K/yr +13.1%1.1% conv.
vanity tray431K/yr +5.0%0.6% conv.
bathroom counter tray186K/yr +25.3%0.9% conv.
bathroom tray countertop184K/yr +0.4%1.2% conv.
bathroom vanity tray126K/yr +7.8%0.8% conv.
mirror tray144K/yr -6.8%0.4% conv.
vanity trays for bathroom136K/yr -6.1%0.8% conv.
tray for bathroom counter120K/yr +1.4%1.1% conv.
ceramic tray107K/yr -10.0%0.3% conv.
glass tray93K/yr -15.7%0.2% conv.

All search terms

Top bathroom tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7x3.6 Brown

zoocatia$9.514.5★3,318 rev

ALELION 11.7 Bathroom Vanity Tray for Counter - Acacia Wood Decorative Tray for Toilet Tank Makeup Perfume Jewelry Catchall Coffee Table - Wooden Kitchen Countertop Organizer for Soap Dispenser

ALELION$13.224.6★691 rev

Round Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish Perfume Candle Sponge 10 - Brown

zoocatia$13.414.7★1,343 rev

Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray

Koville$31.914.8★540 rev

Mriluvy Vanity and Bathroom Tray 7.7 ABS Countertop Organizer Waterproof Vanity Tray for Toilet Tank Perfume Soap Keys Bathroom Accessories Kitchen and Bath Trays Non Slip Small Trays White

Mriluvy$6.764.2★261 rev

Newest

by launch date

Bathroom Vanity Tray for Countertop 12 x 6 Acacia Wood Toilet Tank Tray

Focusonit$16.53186 rev

6mo ago

Homaura Marble Bathroom Tray for Countertop & Home Decor Natural Decorative Marble Tray for Jewelry & Perfume Organizer Luxury Stone Vanity Trays for Dresser Kitchen Counter 12 x 8 Gray Black

Homaura$28.77141 rev

8mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black

Heagoale$8.66138 rev

9mo ago

Mriluvy Vanity and Bathroom Tray 7.7 ABS Countertop Organizer Waterproof Vanity Tray for Toilet Tank Perfume Soap Keys Bathroom Accessories Kitchen and Bath Trays Non Slip Small Trays White

Mriluvy$6.76261 rev

9mo ago

Bathroom Tray for Counter Top Organizer Oak Wood Vanity Tray

Focusonit$16.29432 rev

1y ago

What buyers say about bathroom tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Solid build quality”

Size-Overall13%

“Love the size”

Design-Overall8%

“the design is sleek”

Advertised Vs Actual Product7%

“Better than expected”

Value For Money7%

“Cant beat the price”

Storage Capacity4%

“Spacious love it”

Ease Of Cleaning4%

“Easy to clean”

Strength4%

“This tray is sturdy”

Color4%

“Beautiful color”

Assembly/Installation3%

“It is easy to install”

What buyers complain about

Size-Overall32%

“Extremely small”

Quality-Overall6%

“Average quality”

Stain Resistance5%

“White stains”

Color4%

“Its a much darker color”

Value For Money3%

“Quite expensive tho”

Wood Quality3%

“Low quality wood”

Ease Of Cleaning3%

“hard to clean”

Strength2%

“Flimsy”

Advertised Vs Actual Product2%

“Misleading”

Material Quality2%

“The material looked cheap”

Top return reasons

Size-Overall60%

Color9%

Advertised Vs Actual Product5%

Material Quality5%

Wood Quality3%

Value For Money3%

Quality-Overall3%

Defective Material/Parts3%

Functionality-Overall1%

Display Colors1%

Common questions

Is bathroom tray profitable to sell on Amazon United States?: The niche generates $572K/yr across 72 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the bathroom tray niche?: 57 brands and 67 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in bathroom tray?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Stain Resistance. The return rate is 3.1%.
When does demand for bathroom tray peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the bathroom tray niche?: Listings span $5.32–$38.23; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 1,638 reviews — the moat a new listing must climb.