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Bathroom Towels Decorative Set

Maybe

Products sell for $27.44 on average, inside the sweet spot. But the average product has 13,733 reviews to catch up to, so Bathroom Towels Decorative Set is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$225K/yr346K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
35%top-5 click share · 35 brands · 40 sellers

Flapen Score

Bathroom Towels Decorative Set against its category

The dotted line is the Home & Kitchen average. Past it, Bathroom Towels Decorative Set is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Towels Decorative Set market on Amazon at a glance

Shoppers on Amazon United States searched for Bathroom Towels Decorative Set 346K times last year and spent an estimated $225K. The top 5 brands take 55% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
2.4%
Market size, estimated
$225Ka year
Peak month
August1.6× the quietest month
Top search term
bathroom towels decorative set118K searches a year

02 · Price

A sale here is worth $27.44.

Listings sell for $27.44 on average, from $8.81 to $59.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $27.44 that is $3K to $7K a year per listing.

Average price
$27.44inside the $15 to $100 sweet spot
Price range
$8.81–$59.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #61 within Towels. It carries 13,733 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#61in Towels
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
13,733per listing
Listings tracked
66

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bathroom Towels Decorative Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

35 flat

Sellers

40

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

35%

Top 20: 64%

Open market

40%

  • Brand 116%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Bathroom Towels Decorative Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bathroom Towels Decorative Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom towels decorative set118K/yr
  • bathroom towel sets decorative31K/yr
  • rachel zoe towels28K/yr
  • gray towels bathroom sets31K/yr
  • grey towels bathroom sets27K/yr
  • grey towel set17K/yr
  • wash cloths and towel sets14K/yr
  • gray towel set12K/yr
  • wash cloth and towel set11K/yr
  • hand towels and washcloths set10K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Towels Decorative Set

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Cheap Quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bathroom Towels Decorative Set questions

Answered from the same tracked data.