Is Bathroom Runner profitable to sell on Amazon United States?

Flapen scores Bathroom Runner 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.4M a year across 61 tracked products. 11 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew +5.7% in the last 90 days.

How competitive is the Bathroom Runner niche on Amazon United States?

42 brands and 48 sellers compete in Bathroom Runner on Amazon United States. The top 5 Bathroom Runner products take 31% of clicks, and the top 5 brands take 50%.

What do buyers complain about in Bathroom Runner?

Bathroom Runner buyers on Amazon United States complain most about Thickness, Advertised Vs Actual Product, and Size-Overall. An estimated 3.9% of orders come back.

When does demand for Bathroom Runner peak?

Search demand for Bathroom Runner on Amazon United States peaks in Jan, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Bathroom Runner niche?

Bathroom Runner sells for $27.43 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.48 to $49.09. The average product has 5,988 reviews, the count a new listing must catch up to.

Bathroom Runner

Maybe

Products sell for $27.43 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Bathroom Runner is a Maybe.

Flapen Score: 59
59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size: $1.4M/yr4.1M searches / yr
90-day growth: +5.7%search demand this quarter
Competition: 31%top-5 click share · 42 brands · 48 sellers

Flapen Score

Bathroom Runner against its category

The dotted line is the Home & Kitchen average. Past it, Bathroom Runner is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Bathroom Runner market on Amazon at a glance

Shoppers on Amazon United States searched for Bathroom Runner 4.1M times last year and spent an estimated $1.4M. The top 5 brands take 50% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months: 4.1M
Growth, 90 days vs prior 90: +5.7%
Conversion, latest week: 1.2%
Market size, estimated: $1.4Ma year
Peak month: January1.5× the quietest month
Top search term: bathroom runner755K searches a year

02 · Price

A sale here is worth $27.43.

Listings sell for $27.43 on average, from $9.48 to $49.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $27.43 that is $14K to $21K a year per listing.

Average price: $27.43inside the $15 to $100 sweet spot
Price range: $9.48–$49.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 500–750
Revenue per listing a year: $14K–$21K
Returns: 3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #69 within Bath Rugs. It carries 5,988 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 0.2%
Average rank: #69in Bath Rugs
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 5,988per listing
Listings tracked: 61

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 13
Successful launches: 11Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Bathroom Runner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

50%

Top 20: 83%

Top-5 click share

31%

Top 20: 64%

Open market

47%

Brand 123%
Brand 211%
Brand 36%
Brand 45%
Brand 55%
Brand 63%

Demand

Bathroom Runner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Bathroom Runner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bathroom runner755K/yr +7.6%0.4% conv.
bathroom runner rug571K/yr -2.9%0.4% conv.
2x6 runner rug308K/yr -0.9%0.6% conv.
black boho washable 2x6 runner rugs for hallway kitchen bedroom beside laundry room bathroom rug pet & kids friendly non slip low pile stain resistant soft foldable long 24 x 72 floor carpet70K/yr >1,000%0.1% conv.
bathroom rug runner215K/yr -6.1%0.4% conv.
2x8 runner rug187K/yr +1.8%0.7% conv.
2x10 runner rug195K/yr -11.2%0.3% conv.
3x8 runner rug162K/yr +4.7%0.1% conv.
runner rug 2x8132K/yr +30.5%0.6% conv.
2x5 rug runner164K/yr -5.1%0.3% conv.