Bathroom Rugs
MaybeShoppers spend an estimated $16.1M a year here. But the average product has 19,693 reviews to catch up to, so Bathroom Rugs is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $16.1M/yr43.7M searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 41%top-5 click share · 29 brands · 34 sellers
Flapen Score
Bathroom Rugs against its category
The dotted line is the Home & Kitchen average. Past it, Bathroom Rugs is stronger. Inside it, weaker.
Market
The Bathroom Rugs market on Amazon at a glance
Shoppers on Amazon United States searched for Bathroom Rugs 43.7M times last year and spent an estimated $16.1M. The top 5 brands take 59% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 43.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.1M a year.
- Searches, last 12 months
- 43.7M
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $16.1Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- bathroom rugs15.5M searches a year
02 · Price
A sale here is worth $15.70.
Listings sell for $15.70 on average, from $7.84 to $35.33. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $15.70 that is $314K to $393K a year per listing.
- Average price
- $15.70inside the $15 to $100 sweet spot
- Price range
- $7.84–$35.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $314K–$393K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #31 within Bath Rugs. It carries 19,693 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #31in Bath Rugs
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 19,693per listing
- Listings tracked
- 49
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Bathroom Rugs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 rising
Sellers
34
Top-5 brand share
59%
Top 20: 92%
Top-5 click share
41%
Top 20: 74%
Open market
37%
- Brand 130%
- Brand 211%
- Brand 36%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Bathroom Rugs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Bathroom Rugs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bathroom rugs15.5M/yr
- bath mat5.9M/yr
- bathroom rug2.8M/yr
- bathroom mat2.4M/yr
- shower mat2.1M/yr
- bath mats for bathroom2.3M/yr
- bath rugs1.8M/yr
- bathroom rug set1.7M/yr
- bath mats1.2M/yr
- bathroom mats964K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Rugs
We read the reviews and the return reasons for every product selling here.
“Little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Rugs questions
Answered from the same tracked data.