Bathroom Organizer
MaybeShoppers spend an estimated $26.8M a year here. But buyers convert on only 1.1% of searches, so Bathroom Organizer is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 4963
- Market size
- $26.8M/yr56.1M searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 17%top-5 click share · 101 brands · 138 sellers
Flapen Score
Bathroom Organizer against its category
The dotted line is the Home & Kitchen average. Past it, Bathroom Organizer is stronger. Inside it, weaker.
Market
The Bathroom Organizer market on Amazon at a glance
Shoppers on Amazon United States searched for Bathroom Organizer 56.1M times last year and spent an estimated $26.8M. The top 5 brands take 26% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 56.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.8M a year.
- Searches, last 12 months
- 56.1M
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $26.8Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- over the toilet storage cabinet5.1M searches a year
02 · Price
A sale here is worth $42.97.
Listings sell for $42.97 on average, from $6.91 to $135.12. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 4,000 to 5,000 of them. At $42.97 that is $172K to $215K a year per listing.
- Average price
- $42.97inside the $15 to $100 sweet spot
- Price range
- $6.91–$135.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $172K–$215K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
99% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #29 within Bathroom Furniture. It carries 5,025 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 90%
- Out of stock, average day
- 0.9%
- Average rank
- #29in Bathroom Furniture
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 5,025per listing
- Listings tracked
- 146
04 · Newcomers
22 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Bathroom Organizer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kitsure Over Toilet Storage Rack 63.2 H Space-Saving Holder & Hooks
- Price
- $31.20
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 1y ago
Vtopmart 4 Pack Bathroom Under Sink Organizers Organizer 2 Tier Clear Pull-Out Organization (S-Standard)
- Price
- $33.19
- Rating
- 4.6/5
- Reviews
- 3,503
- Age
- 3y ago
Kalrin Over-The-Toilet Storage Rack 4-Tier Bathroom Organizer Shelf Over Toilet with Adjustable Shelf and Basket Freestanding Space Saver Bathroom Shelves Above Toilet for Room (Vintage Brown)
- Price
- $67.38
- Rating
- 4.4/5
- Reviews
- 4,016
- Age
- 2y ago
Vtopmart 25 PCS Clear Plastic Drawer Organizers Set 4-Size Versatile Bathroom and Vanity Drawer Organizer Trays Storage Bins for Makeup Bedroom Kitchen Gadgets Utensils and Office
- Price
- $17.84
- Rating
- 4.7/5
- Reviews
- 48,846
- Age
- 5y ago
Asayuee 360 Rotating Makeup Organizer for Vanity 2 Tier Large Capacity Skincare Organizers Bathroom Counter Organizer Spinning Perfume Organizer & Vanity Organizer (Green-2 Tier)
- Price
- $16.86
- Rating
- 4.8/5
- Reviews
- 2,514
- Age
- 3y ago
Trending
estimated 90-day click momentum
Gizoon Over the Toilet Storage Cabinet with Adjustable Shelf and Double Doors Bathroom Space Saver Organizer Above Toilet with Open Shelf Taller Wooden Free Standing Toilet Rack -White
- Price
- $57.70
- Rating
- 4.5/5
- Reviews
- 1,964
- Age
- 3y ago
YFXCVSL 4 Tier Plastic Storage Bins with Lid 23QT Stackable Storage Containers with Wheels Folding Storage Boxes Stackable Storage Bins Organizers and Storage for Living Room Office Dorm
- Price
- $31.61
- Rating
- 4.4/5
- Reviews
- 7,556
- Age
- 2y ago
Simple Trending Over The Toilet Storage Cabinet Metal Bathroom Shelf Organizer with Paper Holder and Hooks 3 Tier Black
- Price
- $30.26
- Rating
- 4.6/5
- Reviews
- 1,228
- Age
- 3y ago
Kitsure Over Toilet Storage Rack 63.2 H Space-Saving Holder & Hooks
- Price
- $31.20
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 1y ago
Simple Trending Over The Toilet Storage Rack Metal 3 Tier Bathroom Organizer Shelf with Paper Holder and 3 Hooks Freestanding Shelf Space Saver Above Toilet White
- Price
- $29.00
- Rating
- 4.6/5
- Reviews
- 1,976
- Age
- 3y ago
Newest
by launch dateKitsure Over Toilet Storage Rack 63.2 H Space-Saving Holder & Hooks
- Price
- $31.20
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 1y ago
Bathroom Counter Organizer and Storage 7 Slots Detachable Toothbrush Holders for Bathrooms Anti-Slip Electric Toothbrush and Toothpaste Holder Countertop Vanity Organizer Accessories for Adults Kids
- Price
- $10.19
- Rating
- 4.7/5
- Reviews
- 1,706
- Age
- 1y ago
Ukeetap Multi-Purpose Pull-Out Storage Organizers Under Sink/Cabinet Organizers and Storage for Bathroom & Kitchen Black 12.8 Inches 2 Packs
- Price
- $17.68
- Rating
- 4.6/5
- Reviews
- 6,122
- Age
- 1y ago
Jesginboo 2 Tier Bathroom Counter Organizer Vanity Organizer Corner Shelf
- Price
- $10.35
- Rating
- 4.7/5
- Reviews
- 1,591
- Age
- 1y ago
StorBin 3 Large Drawers Makeup Organizer - 5 Tier Bathroom Counter Organizers and Storage Versatile Perfume Vanity Organizer Ideal for Cosmetic Large Skincare Face Mask Office Supplies Amber
- Price
- $20.30
- Rating
- 4.8/5
- Reviews
- 2,643
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.
Brands
101 rising
Sellers
138
Est. top-5 brand share
26%
Top 20: 55%
Est. top-5 click share
17%
Top 20: 42%
Open market
71%
- Vtopmart11%
- Kitsure5%
- Kalrin4%
- VASAGLE3%
- Asayuee3%
- Homhedy3%
Demand
Bathroom Organizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bathroom Organizer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- over the toilet storage cabinet5.1M/yr
- bathroom organizers and storage8.2M/yr
- bathroom storage cabinet3.8M/yr
- bathroom storage4.4M/yr
- storage4.4M/yr
- organizer3.4M/yr
- bathroom organizer3.4M/yr
- bathroom shelves3.0M/yr
- organization and storage5.0M/yr
- bathroom counter organizer2.1M/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Organizer
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Organizer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data