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Bathroom Cabinet

Pass

Bathroom Cabinet scores 65 out of 100, a Pass. Shoppers spend an estimated $9.4M a year here, search demand grew +2.9% this quarter, and an estimated 2.9% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$9.4M/yr12.5M searches / yr
90-day growth
+2.9%search demand this quarter
Competition
28%top-5 click share · 45 brands · 57 sellers

Flapen Score

Bathroom Cabinet against its category

The dotted line is the Home & Kitchen average. Past it, Bathroom Cabinet is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Cabinet market on Amazon at a glance

Shoppers on Amazon United States searched for Bathroom Cabinet 12.5M times last year and spent an estimated $9.4M. The top 5 brands take 40% of clicks. Demand peaks in Jan. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 12.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.4M a year.

Searches, last 12 months
12.5M
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
1.0%
Market size, estimated
$9.4Ma year
Peak month
January1.6× the quietest month
Top search term
over the toilet storage cabinet5.1M searches a year

02 · Price

A sale here is worth $72.71.

Listings sell for $72.71 on average, from $19.53 to $157.22. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $72.71 that is $109K to $145K a year per listing.

Average price
$72.71inside the $15 to $100 sweet spot
Price range
$19.53–$157.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
1,500–2,000
Revenue per listing a year
$109K–$145K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #45 within Bathroom Furniture. It carries 1,184 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
74%
Out of stock, average day
2.9%
Average rank
#45in Bathroom Furniture
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,184per listing
Listings tracked
68

04 · Newcomers

21 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
21Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bathroom Cabinet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

57

Top-5 brand share

40%

Top 20: 82%

Top-5 click share

28%

Top 20: 65%

Open market

55%

  • Brand 110%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Bathroom Cabinet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Bathroom Cabinet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over the toilet storage cabinet5.1M/yr
  • over the toilet storage1.2M/yr
  • over toilet bathroom organizer1.2M/yr
  • over toilet storage656K/yr
  • over toilet storage cabinet529K/yr
  • above toilet storage cabinet421K/yr
  • over the toilet storage shelf208K/yr
  • over the toilet shelf458K/yr
  • toilet shelf313K/yr
  • over-the-toilet storage287K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Cabinet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Assembly/Installation”
2.9%of orders come back
“Difficult to install”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bathroom Cabinet questions

Answered from the same tracked data.